Regular shoppers, like those who engage with your brand online and receive personalized emails, can benefit from connecting their digital identity with their in-store experience, providing them with the same level of personalization and targeted offers.
Connecting a customer's digital identity to their in-store visits is an excellent way to enhance your 1st party data, improve segmentation, and deliver more personalized experiences. Here are some ways to achieve this connection:
- Loyalty cards: The most basic example is when a customer presents their loyalty card at the register, allowing you to link their in-store purchases with their online activity.
- Bluetooth beacons: If your store has a mobile app, Bluetooth beacons can help detect when an app user enters the store, connecting their digital identity to their physical presence.
- QR codes for discounts: Placing QR codes in-store that encourage customers to sign up for your loyalty program can help you identify customers who have visited your physical store when they claim their discount.
- QR codes for loyalty pricing: By placing QR codes on store shelves, customers can scan the codes to access their personalized loyalty prices. This not only drives engagement but also connects their in-store browsing activity with their online data.
- Individualized assistance: In premium stores, sales agents can ask customers for their loyalty cards or account information and use a tablet to access their profile, enabling a more personalized and informed interaction.
- Wi-Fi login: Offering free in-store Wi-Fi that requires customers to log in with their loyalty account can help you recognize and connect their digital identity to their in-store visit.
The benefits of connecting digital identities to in-store visits include:
- Better segmentation: Knowing a customer's preferred store allows for more accurate targeting and personalized messaging.
- Improved in-store assistance: By alerting sales staff of a customer's presence and providing insights into their recent online activities, the staff can offer more tailored assistance and recommendations.
- Enhanced customer experience: Offering personalized in-store experiences based on a customer's digital activity can lead to increased loyalty and satisfaction.
- Streamlined marketing efforts: With a more comprehensive view of your customers' online and offline interactions, you can create more effective marketing campaigns, optimize ad spend, and increase overall ROI.
In summary, connecting a customer's digital identity to their in-store experience is an effective way to enhance your 1st party data and provide more personalized, targeted experiences. By implementing a combination of these strategies, businesses can create a seamless, omnichannel experience that drives customer loyalty and satisfaction.
Andrej Bergant - [email protected]
