Enhanced connectivity: the power of live streaming

by Helen H. , Senior Creative and Digital Project Manager

Since the start of the Covid-19 pandemic, we have all grown accustomed to video calls being used in place of physical events. Hybrid working has become the norm and the ability to communicate with people in real time, regardless of one’s location, has proved invaluable. As a result, joining a live stream is no longer a daunting experience and this provides brands with plenty of new opportunities.?

Since video has been shown to be the most effective way to retain attention, it is worth including it in your marketing strategy. In that respect, real-time engagement with your audience is a key driver for implementing live streaming as a communication channel. Live streaming can help you create conversations and share your brand’s story because it is incredibly accessible: unrestrained by geographical limits, audiences far and wide can connect to view a must-see event or announcement. This can greatly assist revenue opportunities thanks to better engagement, publicity or lead generation.?

When reviewing marketing budgets, live streaming is an attractive option since it is cost-efficient and because content can be repurposed in multiple ways. Following the live stream, footage can be edited in a content repurposing exercise for a brand’s social media platforms, its website as well as for on-demand viewing: this maximises the business’ visibility.?

There are plenty of opportunities to get creative with live streaming. Relevant educational or entertaining content can give customers a reason to engage with your brand, for example. Plus, creating a buzz around a virtual event can generate as much excitement as a physical one. To go one step further, you could also consider organising hybrid events so that your audience is able to experience the best of both worlds.

At Rhapsody we are proud to offer an end-to-end live streaming service.? We work alongside an established multimedia production company, CS Media Ltd , an expert in creating high-end video content for broadcast and digital media. By joining forces, we are able to offer clients a full-service package to suit a range of budgets and we have, for example, successfully managed quarterly events for one of our retail clients with more projects lined up for next year. Take a look at the project we did with Lakeland for an exclusive members-only live streaming event that enjoyed an 88% retention rate! myLakeland Live case study

The high-quality streams that we produce are advert-free and often hosted on a scalable platform adapted to your viewer levels, meaning you only pay for what you need. We also offer an internet data package that is useful for rural locations or anywhere where the internet’s strength and speed are compromised: that way we can ensure your stream runs smoothly. As well as offering a managed ticketing platform, we can also handle all the communication and attendee questions on your behalf leaving you to focus on shaping engaging content for your audience.??

You’ll be able to measure the success of your event during and after the stream. Analytics and relevant metrics come as standard, allowing you to review retention and engagement levels: this will provide you with valuable information for shaping future projects.

Whether you want to organise a customer event, webinar, e-learning programme or even an internal company-wide announcement, live streaming could be the perfect solution for you. If you’re curious to know more about this service or you would like a no obligation quote, contact us at [email protected]?