Enhance Your Retail and Retail Media Strategy with a CDP
In this edition we will dive into the ever-evolving realm of Retail and Retail Media, offering a collection of valuable resources to enhance your strategic insights and initiatives.
1. Why do need a CDP to elevate your Retail Media strategy?
Retail Media has become a hot topic lately, not only for the unique opportunity that provides for meaningful engagement with customers but also because it offers a robust advertising strategy built on first-party data. The success of this strategy hinges on achieving a delicate balance between user experience and commercial goals, which is hard to get without the right tools in place, and that’s where CDPs come into play. Deep dive into CDP's transformative role in achieving success in the Retail Media, with our latest Blueprint and find out why Zeotap CDP is the missing piece in your strategy!
2. Retail Media and the role of CDP. Interview of Jessica Wegner at DOUGLAS
Join this insightful conversation with Jessica Wegner, VP New Business amp; Retail Media at DOUGLAS and our VP Sales, Stefan Blumenthal as they explore the role of CDP in a successful Retail Media strategy. Deep dive into the reason why DOUGLAS, the Europe’s number one omnichannel premium beauty destination, decided to implement a CDP to enhance their Retail Media.
???? Watch the interview
领英推荐
3. Why do Retailers need a CDP?
How can retailers deliver special and personalised moments to their customers through an increasing number of online and offline touchpoints? With a Customer Data Platform brands can navigate the unpredictable customer journey. Download our whitepaper and find out how a CDP can be the solution to drive business outcomes.
4. "CDP Diaries: Customer Journeys You’ll Fall in Love With"
Have you ever considered the journey your customers undertake and all the steps they take before choosing your brand? We have retraced the potential shopping experiences of fictional customers in both the Retail and Luxury Retail sectors. Join us as we delve deeper into how a CDP can elevate your client interactions and influence them toward making a purchase.
TO LEARN MORE ABOUT CDP, VISIT OUR BLOG OR REQUEST A DEMO