Enhance your Player Experience with GigCX

The gig economy is becoming increasingly popular. What is GigCX and why should gaming companies consider it to enhance their Player Experience??

With 3.2 billion gamers worldwide, it is nearly impossible to use traditional customer service to attend requests, especially during peaks such as tournaments or crowded in-game events.

Games are not just a product. Gamers are passionate, and for many gamers the community around their favorite game is what matters most to them. However, when it comes to player experience, many gaming companies are dropping the ball. It is challenging to source and retain talent. Spikes in demand are difficult to cope with, whether it comes to testers to get a game ready for launch, or game specialists that can interact with the community and solve issues as they occur.

Most gaming companies still use traditional outsourcing models. Bums on seats at an hourly rate. Scaling up and down is often complicated and costly. Gig-based customer experience (or GigCX) solves exactly this. The GigCX model is a worldwide network of specialists that help other people out. This flexible concept acts as a lung that can easily contract and expand, giving gaming companies breathing room to create happy players.

This new way of working has several benefits. Aside from flexible up and downscaling, it empowers gaming companies to source talent anywhere in the world, allowing for cherry-picking of talent based on specific skills and passion for games. GigCX enables hiring hyperspecialists who already have the knowledge and skills that would take a long time for a "normal" customer service agent to acquire. On the other hand, GigCX workers get the opportunity to work on what they love most: games. For them it is often a point of entry into the video games industry.

With player support being a major differentiator, we are at the inflection point of going from nice-to-have to must-have to lead in the gaming industry. Game launches require ultraflexible resource planning – something nearly impossible with traditional staffing models. Working with a specialized GigCX partner enables burst capacity with specialists providing 24/7 coverage.

GigCX also allows gaming companies to be more active in their community: both in-game and on platforms like Discord and Twitch. This increases player engagement and on top of this, it allows for gathering valuable feedback. It becomes a tool to solve issues while building trust and loyalty.

Let’s be honest, we like to be heard. When we can connect with like-minded people who understand what we are going through, we feel a deep sense of relief. The GigCX model enables players to interact with like-minded peers that love the game as much as they do.