Enhance your Digital Presence: Coding

Knowing how to code is not critical for digital marketers, but can be an extremely powerful tool when used correctly. Maximizing revenues and optimizing consumer engagement on your businesses website is the primary goal for a digital marketer. And coding is the way to get there.

Code Academy is an online learning process that teaches you the basics of coding, and shows you where to start when you want to learn more about it.?Being able to code as a marketer will save you a large amount of time, as well as whats possible inside of the digital scape. And once you become proficient in coding, you're able to budget money that would've been spent hiring a developer.

JavaScript, CSS and HTML are the most common coding languages for digital marketers, though there are many others that are also used. Even knowing the basics of reading and writing these could improve your marketing presence.?

Using Code Academy

Codecademy has an introductory course to HTML. And as you can see, we have instructions on the left input in the middle, and output on the right.

In an hour or two I was able to produce a very basic website display using the HTML code on the left-hand side of the image. The majority of the this code is made up of?elements, which are units of content formed by tags and the text of media inside.

Using Squarespace and Wordpress

Squarespace and WordPress are website development platforms where digital creators can customize a website. These sites include in-depth templates on how to make websites and allow you to insert things you envision to go onto the site. I experimented using Wordpress to gain some insights into how the site works.

When you first enter you are prompted to select a template thats in-line with your business, this can vary widely and there is a plentiful selection of different templates.

Squarespace is clearly designed with ease of access at its heart. Everything is beautifully laid out, and without having a background in coding I am able to quickly and easily understand the fundamentals of creating a beautiful webpage. It is much easier to use compared to Codecademy, but may not offer as much customization.

The?WordPress?site is considered to be a Content Management System (CMS). This allows them to have services that are much more in depth compared to SquareSpace. Not only that, but its also?open source, which means the code is available for users to easily modify.

Knowing which site to use can be difficult, and its all depending on your comfortability with coding. If you're just getting started, Squarespace is an easy option to dip your feet in the water. But I wouldn't recommend it once you become fully immersed in the world, as it doesn't offer the same level of customization as a site like Wordpress.

Thanks for Reading!

Dylan