Enhance Your Customer Experience to Drive Business Growth

The Power of Engaging Your Audience with Your Brand Story

Many brands have the most amazing journey stories. Yet, by not telling their stories, these are their best-kept secrets.

Conveying ones brand stories allows your customers and potential customers the gateway to know what you do and offer, which opens the door for business opportunities.

3 Reasons How Brand Storytelling Can Elevate Brands

·?????People resonate with great stories

·?????Brand product awareness elevates ones brand

·?????Customers align with brands that are visible

#BetterCallRoy for Out There Branding

Hi, I am?Roy Kowarski, CEO of Out There Branding.?Working with brands like Mastercard, Google, YouTube, LinkedIn, Canva and TikTok on their marketing and branding campaigns has enriched my experience in helping brands reach their clients, cutting through the sea of noise to give them a point of difference.

This newsletter is written to share knowledge and experience, so as to help you and your brand stand out. Every month, I will showcase campaigns and strategies designed for personal and corporate brands that want to get ahead and stay ahead of the branding game.

10 Top Tips to Drive Business Goals by Enhancing Customer Experiences

Tip #1 – Clear and consistent communications with your customers to provide regular updates.

Ensure that you provide clear and consistent communications with your customers to provide regular updates. Always keep your customers in the loop.

Tip #2 – Bad news is manageable. No news is unmanageable.

Delivering bad news allows you and your customer to discuss other options. No news means your customer cannot have a plan B in place. Bring any bad news as early as possible, don’t wait until the 11th hour.

Tip #3 ?– Under promise, over deliver.

Instead of promising the impossible, be honest and promise what is in your power to deliver. Rather be conservative with your deliverables. Your customer will appreciate your honesty. Aim to bring forward delivery whenever possible. This builds confidence and enhances your customer experience.

Tip #4 – Execute on the Expectation, Deliver on your Promises.

Building relationships won’t last without Execution and Delivery. Concentrate on executing what you say that you will as this will lead to that trusted relationship.

Tip #5 – Exceed, Surprise, and Delight.

Going Above and Beyond what your Customer expects, puts us in a position to delight our customer. Exceed their expectation, Surprise them with the outcome and Delight them with the result.

Tip #6?– Aligning your personal values and principles to your business values and principles.

If our values and principles are aligned with our business values and principles, our customers know exactly who they are dealing with. These become the cornerstones of your systems and processes.

Tip #7 – Walk in your customer's shoes.

Put yourself in your customers' shoes, visualise what it must feel like to be treated a certain way. Picture how you would feel if you were treated a specific way. Learn how to elevate your customer experience to a world-class experience.

Tip #8 – ?Customer relationship are built over time.

Building customer relationships is a journey. It is a marathon, not a sprint. Slowly but surely is better than trying to get there quicker. There is no shortcut. It’s not about a quick sale, but rather about building trust and confidence over a period of time.

Tip #9 – ?Get Clarity and Align with your Customer’s Expectations.

Ensure that your customer’s expectations fit with what you can deliver. Taking the time to check all these expectations as early as possible, will save you many hours of heartache when expectations are not met.

Tip #10 – Go that extra mile for your Customer.

Go Above and Beyond what’s expected of you to create an exceptional?customer experience. The ultimate customer experience is when your customer expects something and you exceed that expectation.

Marketing Casestudy of The Week

The Busy Executive Chefs v The Kitchen Equipment Manual

A customer owns a company that provides kitchen cleaning equipment. Proven to ease the workload of executive head chefs in busy catering facilities, this company is unable to overcome its one main obstacle - their customers, the executive chefs were always too busy to see or meet them.

We designed the video brochures to be preloaded with simple explainer videos of each cleaning equipment's features and benefits and HOW it would help the head chef in his kitchen.

These video brochures could easily be dropped off at top catering facilities and hotel groups for the chefs to look at in their own time. Without the time pressure, the chefs were open to look through all the videos in each brochure.

By the time the company came to pick up the brochures, the chefs were waiting at the door, ready to order or at least learn more about the new line.

Be a laser, don't be a spotlight

Join me every week on social audio to elevate your brand today.

1.????Monday 4 pm Eastern Standard Time (EST) – LinkedIn Mastery – Mindset

2.????Monday 5.30 pm Eastern Standard Time (EST) – Personal and Business Branding

3.????Friday 4 pm Eastern Standard Time (EST) – LinkedIn Mastery – Social Selling

4.????Sunday 7 pm Australian Eastern Time (AET ) – Ask the Audience