I run a *lot* of online events. Webinars, masterclasses, group coaching calls, LinkedIn Lives, etc. And I've learned a lot of marketing techniques to help amplify your events on LinkedIn that I'd like to share with you in this list of 10 1/2 tips. LET'S GET STARTED!
- Create the event. The event might sit on your website. Or it might be on EventBrite. Or it might be on your LinkedIn company page
. Wherever it lives, be sure to cover the 5 W's in the event write-up and details: WHO should attend; WHAT is the event; WHERE is the event being held; WHEN is the event date, start and end time; and WHY should people attend. I would add to this list: event cost, if there is a fee to attend, as well as HOW to register and include a registration deadline if there is one. Some webinars offer the ability to register after the event date and get access to the playback. If that's the case, wait until AFTER the event to tell people, otherwise, they might not attend live! Or, encourage them to register even if they can't attend if you want everyone to get access to a playback.
- Post about the event as soon as registration is open. In your post, be sure to summarize the 5 W's and include a link where they can register. I recommend posting FIRST on your LinkedIn homepage feed from your profile, and possibly sharing as a post to your company page later.
- Share the post with any collaborators / cohosts / speakers and give them instructions on sharing the event with their network. Tell them when to share it, what to say, and explain why you need their help!
- Plan on posting several times before the event. A typical event should offer the ability to register 4-6 weeks in advance. You could then post once per week until the week prior, and maybe twice in the week that the event occurs.
- Create a LinkedIn event page on your company page. I like this feature because it allows us to cross-promote LinkedIn events all in one place. It's tricky to find event calendars on websites, and it relies on people visiting your site. Event pages on LinkedIn keep people ON LinkedIn. Plus, you can add in an external link to drive people where to register, AND you have the ability to capture email addresses and an opt-in to your marketing emails, if you wish! Here is my event page for Meller Marketing: https://www.dhirubhai.net/company/meller-marketing-llc/events/
You'll notice this includes all my upcoming LinkedIn live events and webinars. The bonus here: if someone stumbles upon your event page link looking for one event, they will be able to see ALL of your upcoming events!
- Create an event hashtag and encourage people who register for your event to use the hashtag. Then periodically (once a week) search for hashtag mentions and engage with the people who use it by leaving a comment on their post to thank them for sharing the event. #mellermarketing
- Ask your employees, board members, and supporters to help you promote the event. They can do so by adding a comment to your event post or by tagging in others who might be interested in attending the event.
- Use pictures of people in your event whenever possible. People like seeing real faces! Especially when they are of people that they know.
- Create urgency with an offer. This might be an early-bird registration discount. Or freebies to the first X people who register. Or it might be limited seating / spaces.
- Send reminders the day or two prior to the event. Sometimes, I do multiple reminders in the week leading up to the event (1 week prior, 3 days prior, 1 day prior, and for virtual events:1 hour prior plus a reminder at event start time. Assume people are busy and they didn't add it to their calendar. Make it easy for them to attend!
A video chat with Victoria Ipri about Event Marketing Tips
- Add a comment below -- and feel free to share a link to your next upcoming event!
- Tag in someone who might be interested in these tips
- Reply below and share in any additional marketing tips on LinkedIn you have to offer
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?? Award-Winning Agency Helping Entrepreneurs Get More Clients, Business, & Interviews??Reputation Restoration | Online Reputation Management | Business & Professional Branding | Social Media Management | Gunslinger
5 个月Brenda, thanks for sharing!
Top 40 Under 40 | Event Strategist | Live, Virtual & Hybrid Sponsorships | Event Manager | International Event Management, Production | Event Coach, Consultant and Speaker
1 年Thank you! I will use these tips!
Get Your Team to Rally Behind You & Deliver Results
2 年Hmm, I will say 10 and 1/2 action steps for an Excellent LinkedIn Event.
Corporate & Enterprise Sales | Embedded Technology | 3X Head of Sales | Community Inclusion Board Member
2 年Thanks Brenda. Question, don’t you need a certain amount of followers to use your company page? And if I use my personal page while my company page grows, when should I switch over? (Or should I?) oops I should have said questions! ??
LinkedIn Strategist and Sales Trainer, Speaker, Lovitude? Soul Painter ?? Building Purposeful Executive LinkedIn Profiles, Pages and Strategies to Look Great, Be Found & Get Known?
2 年Brenda Meller ?? great advice thank you! As you probably do - I also click on the people that have signed up and I send them a message of thanks, ask them what questions they’d like answered, invite them to connect with me, and ask if there’s anyone else that they like to share the invite with. In addition, I make sure to use up all the invitations. Any additional tips on that? Thanks for all your fab tips!