Engineers Insight Newsletter #56

Talking Crap

Dunno how I keep getting away with it...

???Episode 13 - "Every young person deserves the opportunity to flourish".

Fiona McGarry is Sector Engagement Manager at Enginuity , championing young people and supporting better engagement between employers and the next generation of industry. You'll see pretty quickly that Fiona has a real passion for young people, diversity and inclusion and ensuring every young person gets an opportunity to flourish.

Huge thank you to our sponsor Beckhoff Automation UK Ltd To find out what they do you can click here > Beckhoff Automation.

To keep up with each episode you can subscribe to our YouTube channel HERE!!

Or if you prefer to listen, here's the audio links:

Through the Eye on Spotify!

Through the Eye on Amazon Music!

What have we been up to?

I was a guest on two podcast episodes that were released this week!

First one was from Jeff Beacham who runs Insights4Mfg Podcast in Partnership with Automate UK . If you want to visit the Automate's PPMA Show 24th - 26th September you can sign up here > Register here!

The second episode is from Jeremy Whittingham at Advanced Engineering UK , where we'll be exhibiting at their show 30th and 31st October! If you want to come a long you can sign up here > Register here!

A special mention to Kate Willsher and the team at IfM Engage for a brilliant event yesterday, hosted at The MTC. Women in Manufacturing: Changing Perceptions.

To read the published report - The Women in UK Manufacturing 2024: Addressing Labour Shortages and Bridging the Gender Gap - examining the crucial challenges facing the manufacturing industry today > https://lnkd.in/eX88PRAX

I teased in last week's newsletter some tips on how to get over the "I don't know what to post" dilemma, so here's what I spoke about yesterday:

1. Storytelling. We all have stories. You've just forgotten them. So, here's the tip...

Get a notepad and write the following five words > First, Last, Best, Worst, Weirdest.

Next, find some topics to talk about – Relationships, Jobs, Interviews, Projects, or something specific to your niche. This should produce lots of stories that are unique to you and engaging to your audience.

Pick the stories you think resonate with your audience the most and post them.

Want to take it a step further? Think about how you're posting it. 1 story can become 10's of pieces of content.

Change the format of each post. ie just text, text + image, video, carousels, the list goes on.

Then you've got options to change the thumbnails, add subtitles, change the fonts, change your calls to action, re-record in a different setting...

AND then use all the social channels available to you.

2. Challenges faced using Social Media.

I told a story of losing a potential customer because "my tone of voice doesn't suit their brand". Yep, that one hurt.

But the good story that come from it is that my customers rallied round. In particular Sarah Black-Smith who messaged to say "We bought into Engineers Insight before it existed. We bought in because of you."

3. The content we put out lives online forever.

If you're looking to progress in your career - PDF CV's are just an entry point.

Your actual CV now lives online.

It's the articles you write, videos you create and stories you tell that your future employer is looking at.

Grace Andrews (Built The Diary Of A CEO from 5K to 7M followers) said on the "Creator Playbooks" podcast, she's not interviewing the people sending in bullet point documents. "If you're set on a job that genuinely has the power to save your life... Set yourself apart from the masses who are applying in the traditional way. "If you're looking to sell a product or a service - You need to build trust.

People need to know who they're buying from. Nike and Uber have built global brands that you no longer feel sold by.

They've created communities and experiences, and you feel part of their brand.

You need to offer your future customers the same.

This week's meetings:

• Tuesday I met with Joe Routledge from North East Automotive Alliance to see if there's a way we can work together. Especially around skills and how the EI app can be a useful tool for their young members.
• On Wednesday I had a site tour and a coffee with David Bartell at Expert Technologies Group . Some incredible projects on the go and me and Dave managed to put the world to rights ??.
• This afternnon I met with Dr Valentina Guerra to chat about how stressful building a startup is! As well as how we could work togehter, of course. It probably ended up being more beneficial for me as we discussed our plans for a training calendar and the features people like Valentina would need us to build, for it to be a successful product.

Upcoming Events:

PPMA Show is on the 24th - 26th September, at the NEC, you can Register here!

Advanced Engineering UK , NEC 30th & 31st October: Register here!

Got an event coming up you want shouting out?

Want to learn?

Siemens Webinar Series: Sign Up Here!

National Physical Laboratory (NPL) offer a wide range of measurement and calibration courses, found here: https://training.npl.co.uk/explore-courses

If you have some training courses or webinars you want to promote here, let me know.

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Wynne Consulting Specialise in Sales & Management positions. View Current job listings HERE!