Engineering Your Personal Brand

Hey there Engineer! I know you are akin to meticulously crafted machines, solving world problems, and learning new technologies on the go. Believe it or not, this journey mirrors the process of unraveling who you are as a brand. You've probably never looked at yourself as being one.

What if we could take a few simple steps towards showcasing your expertise, and demonstrating your capabilities lying beneath the surface, beyond your title, and into a space that can enhance your credibility as an engineer. This personal brand step can blow wind in the "sales" you are working so hard at to make.

Let's journey on into the Big Question - What is a personal Brand?

Your personal brand is how you want people to see you. It is about visibility and the values that you outwardly represent. - Harvard Business Review article

If you had to name the top 5 characteristics of who you are as a person - that is probably what your brand would look like.

An engineer's personal brand is the innovation within, shaped by their unique attributes. These attributes are like engineering blueprints—meticulously planned, precision-focused, and innovative. Discovering these attributes—whether it’s problem-solving prowess, creative ingenuity, or a relentless pursuit of excellence—is crucial. Embracing these qualities forms the core of an engineer's brand identity.

So how do we get there?

Remember that the essence of your personal brand transcends mere numbers. It’s not about the quantity of your connections but the quality of your impact. Your journey is a process of unveiling your potential, recognizing your true worth, and sharing your unique engineering gifts with the world.

• Write down your top 5 strengths as an Engineer
• Write down your top 5 strengths as an every day person
• Rewrite your strengths into this simple personal brand statement. eg- I help (who are the people who will most benefit from your brand) to ( this answers the what ). As a ( Give yourself the most suitable title. eg. Consulting Engineer in the Autonomous mines space) , I leverage (what about that space do you uniquely contribute ) which ( and finally, what are the results one should expect from engaging with you.)

Embrace your inherent engineering nature, identify the core attributes that define you, and craft your elevator pitch with the precision of a perfectly executed Strategy. Your impact is not just a possibility; it's an inevitability waiting to be realized.

Your Brand Butterfly, Val Brown - Happy to help.