Demand-driving product updates inside ?? - November Newsletter

Hi there,

Greetings from the TrustRadius product and technology teams. ??

For many buyers, the buying journey can be intimidating. At TrustRadius, we understand this and continue to provide capabilities for buyers to make informed decisions while connecting them with vendors at the right moments.

As we continue to build upon our buyer decisioning platform, we remain committed to increasing collaboration between buyers and vendors by productizing more opportunities to engage and connect.

This past year we have been in the lab iterating on our product roadmap to deliver some of the following capabilities:

Research boards

• New enhancements allow buyers to define the core requirements that impact current and future business needs.
• Buyers can short-list products they’ve previously researched, keeping your product top of mind.
• Collaboration mode enables buyers to share with internal stakeholders, streamlining and accelerating the decisioning process.

Industry product synthesis

• Synthesized product insights simplify and streamline product research, increasing vendor visibility in new or expanded categories.
• Expanded profile capabilities, including the addition of pricing information, compliance and security information, and interactive demos.

Vendor enablement and collaboration

• The self-service Metrics dashboard will soon allow vendor customers to access market dynamics and product insights as well as schedule regular delivery of reports to their team.
• Added capabilities for vendors to capture demand directly from product listing with new TrustRadius lead capture forms, instantly connecting them with in-market buyers.

These are just a few product capabilities the team has released over the past few quarters. We are excited to continue partnering with each of you to help simplify the decisioning process.

In the coming months, we will be testing and releasing additional capabilities that will streamline buyer research and decision-making and increase vendor product and customer insights.

Best,

Jacob Rosales

Vice President of Engineering

Influitive sees projected $300,000 in additional pipeline with downstream intent data from TrustRadius ??

In this I heart ABM Winning Plays session, TrustRadius’ Senior Manager of Customer and Product Marketing, Grace Wells, and Influitive’s Demand Generation Manager, Dylan Yip-Chuck, delve into the “how” of Influitive’s pivot away from the traditional marketing model of lead scoring. The company moved to an ABM-focused model using downstream intent data from TrustRadius to funnel into their HubSpot CRM and quickly made ?? big gains.

Topics include:

• Influencing change and ABM strategy with downstream intent data
• How to get buy-in on your ABM budget and strategy
• How getting intent-influenced leads into the hands of your sales team bolsters confidence and wins
• What it took for Influitive to get $1.4 million in closed won pipeline influence (in just two months ??)

Watch the recording

Generate demand with advice from three ??? powerhouse experts

ICYMI, we have the DEMAND 2023 session, Generating Demand with Reviews, on-demand and ready for you. Get ready to take notes, because Allyson Havener, our Senior Vice President of Marketing and Community, dives into the customer voice, today’s buyers, overcoming GTM challenges, and more, with Rowan Tonkin, Planful’s CMO, and Rebecca Stone, Cisco’s Senior Vice President of Customer Solutions Marketing.

They cover:

• How Planful is adjusting to the golden age of CFO technology and using TrustRadius to help buyers cut through the noise.
• How Cisco is now speaking to the entire C-suite in their marketing efforts due to growing decision committees.?
• Using customer voice and product demos to meet buyers where they are and give them the product information they need upfront.

Watch the recording

Join us in giving a standing ???? ovation to the CustomerX Impact Award Winners ??

CustomerX Con was an incredible two days of all things CustomerX—including naming the winners of this year’s CustomerX Impact Awards .

Please join us in congratulating and recognizing the winners:

?? Acquisition Ace - Brian Piper , Senior Manager of Customer Marketing, Snyk

?? Customer Marketing and Advocacy Ambassador - Bridget Sauer , Head of Customer Marketing, Atlassian

?? Expansion Engineer - Laney Alspaugh , Customer Advocacy Program Manager, Bandwidth

?? Innovation Driver - Lauren Rappold , Senior Marketing Programs Manager, Apptio, an IBM Company

?? Market Trailblazer - Michael Beahm , Customer Marketing Manager, Advocacy, Procore Technologies

?? Retention Champion - Kyra Ecker , Director of Customer Advocacy, ScienceLogic

You can learn more about each of the winners and their award-winning efforts, programs, and more on our Community page .

Read the press release

?? What can downstream intent data + Intentsify’s intent intelligence do for you?

It can help you:

Reach—Engage—Prioritize—Scale

That’s right, this robust combination can do all of that for you. Being able to identify late-stage prospects quicker and send relevant messaging to your audience generates more demand and accelerates deal cycles.

Download our quick guide on how TrustRadius and Intentsify can help you:

• Boost deal intelligence with intent data from multiple sources
• Model intent data activities into engagement strategies
• Prevent customer churn with competitive insights

Download the guide

Unlocking Customer-Led Growth: Cultivating advocates and repeat customers

?? Who: Todd Busler, Co-Founder of Champify, and Allyson Havener, Senior Vice President, Marketing and Community, at TrustRadius

?? What: Upcoming event on exploring modern buyers’ expectations, customer advocacy, and repeat buyers

?? Where and When: Online, December 7, 12:00 pm ET

?? Why: Because buyer behavior has changed. Todd and Allyson are here to discuss those changes, how to align your marketing with buying signals, and how to measure success in this new economic landscape.

Register now

?? A hearty congratulations to our Best of Award winners ??

On November 8, 2023, we announced the Best of Award winners for 2023. To date, this is our largest list of winners! ??

Here at TrustRadius, we know that many tech providers struggle to stand out in the crowd. So, we like to award vendors and products that are going above and beyond to deliver. That’s why we’re recognizing those in every category on TrustRadius using key insight scores for:

?? Best Value for Price

?? Best Feature Set

?? Best Relationship

With 174 vendors and 347 product winners taking home one or more badges, there were a total of 1,018 Best of Award badges earned. ?? ??

These awards help differentiate products and vendors from their biggest competition.

Learn more

Other trust tools for savvy marketers

Blogs:

• Introducing Metrics – Advanced Reporting Dashboards for TrustRadius Customers
• How to Deposition Competitors & Boost Marketing Position With Customer Reviews
• Empower Buyers With Free Interactive Demos
• Influitive generated $2 million+ in open opps using TrustRadius intent data and the SFDC Connector
• The Switch to GA4: What You Need to Know About How Engagement Tracking Has Changed

Resources:

• Trust Quiz
• [On demand] Review Sites: The Good, the Bad, and the Ugly With Joe Kevens
• [On demand] Top 5 SEO Mistakes to Avoid in 2023
• [On-Demand] Generating Demand With Reviews
• All About the Customer podcast: A Deep Dive Into the B2B Buying Disconnect

Awards:

• Tech Cares Award Winners: Unveiling Leaders in Corporate Social Responsibility
• [On-Demand] CustomerX Speaker Sessions
• Awards Calendar

Research:

• 2023 B2B Buying Disconnect: The Self-Serve Economy Is Prove It or Lose It