Engaging v Selling on Social Media

What is engaging content? Engaging content offers something new: A new perspective, an unexpected laugh, bits of knowledge, or something helpful, inspiring, or entertaining.

It’s a little bit like love at first click. You rule.

Genuinely engaging content is beautiful and appealing. You love it from your very first encounter…and makes you want to learn more. When it really connects with you, it will blow your mind. It’s a little bit like love at first click. You rule.

When you provide engaging content it is more likely to be shared. No to mention that it will also increase your SEO capabilities and relevance to your target market. You build your audience, everyone loves what you do and say…. Time to sell… right??

You become boring, predictable and not engaging. You sux.

Selling on social media: This is the fastest way to lose credibility if it's not handled correctly. My suggestion is to be as subtle as possible. It's ok to let your audience know about your achievements or innovations. It’s ok to ask for feedback or have your audience discuss your products or services. But, constant “sales” and “this week only” is motivation for your audience to switch off. You become boring, predictable and not engaging. You sux.

Shameless pitch

Constant sales bombardment is what I call “shameless pitch” Stick to engaging your audience on social media. Avoid shameless pitch. I am not suggesting never offer incentives to purchase via social media. Your social media is not a place to try and sell constantly. It’s a place to be social and engaging. If you do insist on selling, be subtle and not "all the time". Your website is a better place for e-commerce. Just remember that content is king on social media.

Ben Howell – founder & CEO of BENMACKproductions

About Ben Howell:

Expert in Content Production - Thought Leader within Social Media.

"I provide expertise to help brands tell stories and communicate their beliefs. One of the most important things in today's online world is to stand out. This is my promise, I will help you to stand out, wake up your audience and replace the need for traditional advertisement spend. How? With pointed and effective social media content production. People will understand your brand when I'm finished."