Engaging Students and Parents: The Power of Video Marketing in Education

Video marketing is an effective tool at present for all types of sectors. There’s no exception for educational institutions. After the pandemic, the education industry observed massive growth with the help of video marketing. This strategy is changing the game for the educational industry. Schools and colleges have understood the potential of video marketing in engaging students and parents. Thus, they’re creating fun and engaging content to build their awareness. They are receiving numerous advantages from the process.

In this blog, you’ll acknowledge the importance of video marketing for educational institutions. In addition, you’ll also learn what types of videos they should focus on to engage students and parents.

Who knows? After that, you may implement a proper video marketing strategy for your educational institute.?

What is Video Marketing?

Video marketing refers to video content that is used to promote products, generate brand awareness, and keep people engaged. In the past, companies relied on TV for commercial ads. However, as time passed, it has evolved into something more significant. Nowadays, they’re showing video content on websites, streaming platforms, and social media.

In other words, video marketing indicates the video content that promotes your products to consumers. Brands are using multiple platforms to keep their audience engaged with high-quality visual content. Video marketing is a new tool in the realm of digital marketing.???

According to a survey by Statista, 81% of respondents utilized video content in their digital marketing strategy. Meanwhile, 13% of people showed interest in utilizing it.

When it comes to the educational sector, 92% of students showcase their interest in video marketing. 85% of Indian viewers who use YouTube use educational content to learn something new or upgrade their skills.?

The Importance of Video Marketing in Education

Keep Students Engaged

Audio-visual content keeps people engaged effectively. Similarly, video content can keep the students engaged in a lively manner. Students may show interest in watching something which is an easier task than reading a paragraph. Educational institutions are using video content to show campus tours, a glimpse of classrooms, and live webinars. These tactics are useful to keep students engaged.??

Build Trust and Brand Awareness

When it comes to educational sectors, trust stands as one of the primary things. The students and their parents are willing to check if they’re making the right choice or not. Video content can show the strength and specialty of an educational institution. It automatically builds trust along with brand awareness.?

Bring a Personality

Video marketing provides educational institutions with a personality. A student wants more than facts and figures before taking admission to a school, college, or university. They want to know a lot more about the place and its environment. Apart from that, the students also have an eagerness to know about professors and teaching faculty. Video content solves their concerns and they feel satisfied.

Track Analytics

With the help of video content, you can track your analytics. After uploading a video on social media platforms or YouTube, you can check how many users have seen your video. In addition, you can observe how many people have interacted with the video. Sometimes you may receive feedback regarding that. If you receive negative feedback you can omit the mistakes in your next video.

Enhances SEO

As mentioned, video marketing is a part of digital marketing strategy. Therefore, it enhances the SEO effectively. With video content, you can expect high click-through rates that may indicate a positive outcome. Search engines like Google or Bing may show your videos on the first page of search results if the video is authentic.?

Increase Enrollment

Video content may reach more people which ends up creating brand awareness. The more adequate your videos are, the chance of impressing students and parents is higher. If the parents and students are satisfied with the information they were seeking, they can enroll their names. Nowadays, video marketing is increasing enrollment in educational institutions.?

How to Use Video Marketing to Engage Students and Parents?

Virtual Campus Tours

Before picking a school or college, students and their parents want to know about the educational institutions. They seek information regarding the campus and the environment. That’s why uploading a video that shows a virtual campus tour can engage students and parents effectively.?

Parent and Student Testimonial

Creating video content that shows real-life experiences can be an effective choice for educational institutions. You can add the experience of students and parents in your video. It may lead to building trust while creating a positive impression.

Educational Content or Webinar

Hosting a live webinar can attract numerous students and parents. A video that consists of a Q&A session or a career guidance session, may be helpful to many. The parents may clear all their doubts regarding course and fee structures.?

Documentary Videos

A few educational institutions opt for documentary videos. In this video content, they showcase their real-life classroom activities. Sometimes it captures the real experts talking about a specific subject. Selecting documentary videos may attract more students and parents.??

Student-Created Content

A few institutions encourage their students to take over the video content. Therefore, a student can explain their project based on their area of expertise or showcase their hidden talent. It allows institutions to enhance creativity while engaging their audience.??

Live Lectures

Uploading live lectures or streamed classes in video marketing has become a common thing for educational institutions. With this process, they can attract new students or parents. It may generate an interest among the students to enroll their names.???

Best Practices for Effective Video Marketing

Keep Videos Short and Engaging

Nowadays, short videos make more impact than longer videos. Therefore, educational institutions need to focus on creating short videos as they can create numerous engagements. People don’t have time to watch a long video. Therefore, a short and engaging video may bring positive outcomes.?

Optimize Social Media and Mobile

Apart from the website, people use mobile to check any institution’s page. When you upload a video, make sure it maintains mobile friendliness. In addition, upload them on social media. You can expect more engagement from the students and parents.

Authentic Storytelling

Don’t just upload random video content to engage students and teachers. Make sure you’ve adopted authentic storytelling. The more you add this feature, the more it will look realistic. Later, it may attract your target audiences.?

Leverage SEO

Lastly, make sure your video content leverages the principles of SEO. It may help your video to make an impact on the search results. Every time students or parents search for your video, it may come up on the first page of a search engine.?

In Summary

In today’s fast-paced world, video marketing is a useful tool for educational institutions. They can implement it to increase student enrollment, build trust or brand awareness, and keep the parents engaged in an efficient manner. Educational institutions should make adequate types of video to make it effective. For instance, they can go for live lectures, webinars, and parent-student testimonials. Besides these, they can also opt for student-created content and documentary videos.

A few things educational institutions must consider before opting for video marketing. They must keep their content short while leveraging SEO. In addition, they should embrace mobile friendliness and social media optimization.?

In this blog, you’ve acknowledged the importance of video marketing for educational institutions. In addition, you’ve also learned what types of videos they should focus on to engage students and parents.

For effective video marketing solutions, contact Skyram Technology Pvt Ltd. We may assist you in creating content that is engaging and effective.