Engaging the Silent Network: The Power of Covert Contacts
Mike Berube
Strategic Turnaround Expertise | Accelerating Organizational Growth Communication Excellence | Master Networker | Talent Optimization Helping client-facing people adapt, connect and win with their clients!
In my previous article, I discussed the "silent network"—a term I coined to describe the multitude of professionals who remain inactive in what I call "blind collaboration." Today, I want to delve deeper into another critical aspect of my strategy: "covert contacts."
Having been involved in talent acquisition and account management for over a decade, I have come to appreciate the significance of these covert contacts. These individuals understand the importance of mutual ROI among service providers and organizations. They also recognize that many companies are not always open or ready to be approached with a solution or even a suggestion on how they can improve their current situation and promote growth.
The Role of Covert Contacts
The word "covert" refers to something hidden, secret, or not openly acknowledged. In the context of high-level professionals in visible organizations, being covert means operating discreetly or behind the scenes to achieve specific objectives without drawing attention or scrutiny. This could involve carrying out sensitive or confidential tasks, making strategic decisions, or managing delicate situations in a way that is not readily apparent to others. Essentially, being covert in this context implies exercising a level of discretion and confidentiality in one's actions and interactions while maintaining a high profile or visibility in the organization.
Over the years, I have built a network of hundreds of what I describe as "esteemed colleagues." These covert contacts have been instrumental in facilitating successful engagements between service providers and organizations. By implementing my system of strategically using covert contacts, the organizations I have worked with have been able to produce positive results with clients they had never been able to break through to before.
The Importance of Mutual ROI
My covert contacts understand that successful collaborations hinge on mutual ROI. It's not just about providing a solution; it's about ensuring that both parties benefit from the partnership. They recognize that many companies are cautious about being approached with unsolicited advice or solutions. Therefore, discretion and a strategic approach are crucial.
My Strategy
My strategy involves several key steps:
Results
By leveraging my covert contacts, I have helped organizations achieve positive outcomes that were previously out of reach. These successes are a testament to the power of discretion, trust, and mutual ROI.
Ready to Share My Techniques
I am ready to share my techniques with organizations that see the value in my approach. If you are looking to refine your outreach and engagement strategies, I would be delighted to explore how we can work together to achieve mutual success. Let's connect and discuss how we can collaborate to harness the power of the silent network and covert contacts.