Engaging Audiences, Leveraging Technology, Rob Schneider, President, Lexipol
Kathi Simonsen
Solutions for B2B Media: 1) Engage & Network -MediaGrowth Executive Summit, 2) Peer Councils for C-Suite, VP/Content, VP/Sales, 3) Excellorator: Executives Share Solutions , 4) MediaGrowth Sales Training,
Lexipol Media Group (LMG) aims to build lifelong relationships with first responders by providing not only news and tactical advice but also addressing lifestyle and wellness needs.
This evolution has resulted in a remarkable increase in video engagement, demonstrating a shift in content consumption patterns among first responders, much akin to trends seen in the general population.
This data-driven approach helps LMG create tailored content experiences and extend their reach beyond owned platforms by engaging first responders where they consume content, emphasizing a seamless integration across digital channels.
By becoming a trusted source for content on innovative technologies like AI and drones, LMG aims to guide first responders through rapidly evolving industry landscapes.
One notable initiative by LMG is the creation of "Wellness Week,"Lexipol Media Group (LMG) aims to build lifelong relationships with first responders by providing not only news and tactical advice but also addressing lifestyle and wellness needs.
This strategy underscores the shifting dynamics within B2B media, where media companies increasingly act as both content providers and strategic partners within their respective ecosystems.
Thank you to Edisource for summarizing the recording of this?MediaGrowth Excellorator interview.
#Technology, #AI, #Audience, #MediaGrowth Robert Schneider , Lara Healey
?
?