Engagement Strategies Media Oct. 10 Linkedin Newsletter
Bruce Bolger
President at Enterprise Engagement Alliance | Innovator in strategic stakeholder and human capital management and in permission-based marketing and sales processes based on helping rather than selling.
Headlines:
Enterprise Engagement Alliance YouTube Show: Is Your Marketing Broken, and, If So, How to Fix It: Thu., Oct. 12 at 1 pm ET
Register here for the EEA live YouTube show with four leaders in business to business marketing sharing their insights on the most effective practices:
Rachel Cogar Yeakley, Founder and CEO of North Carolina-based?RCY Labs;?Eric Holtzclaw, Founder and CEO of?Liger, in Georgia and?Bret Starr, Founder and CEO of the Starr Conspiracy, and the program host?Bruce Bolger, Founder and CEO of the?Enterprise Engagement Alliance, the think tank for stakeholder management implementation, and a specialist in permission-based content marketing since 1996.? Read more.
New EEA Research Division Focuses on Effectiveness Studies and Program Design
A collaboration of the Enterprise Engagement Alliance, Rick Garlick and Associates; Dr. Paul White and Appreciation at Work, and others committed to stakeholder engagement program design and measurement, the EEA research division supports efforts to measure stakeholder management effectiveness. Read more.
EEA Show Recap: Stakeholder Capitalism Is Inevitable, Despite Political Headwinds
How much has changed in the state of stakeholder capitalism and the related issues of ESG over the last 18 months since the beginning of the “anti-woke” campaign? To find out, we turned to?R. Edward Freeman, author of the seminal 1984 book,?Strategic Management--A Stakeholder Approach, and Martin Whittaker, CEO of?JUST Capital, an authority on corporate stakeholder performance. They were panelists on the?March 2022 program. Read more.
Get Ready for Dubious ISO 30414 Certification Claims
As the concept of audited human capital reporting as a marketing tool begins to take hold in some parts of the world, the risk of unverifiable ISO 30414 auditing claims risks costing unwitting companies significant sums to produce essentially meaningless reports. This article is designed to help organizations worldwide determine the value of the auditing services being provided. Read more.
领英推荐
Guest Opinion From Nick Shepherd CPA: Strikes Are Foolish Way to Set Compensation Rates
It has always fascinated me that nations that pride themselves on the social foundation of a democratic system run their economic system like an autocracy. This is highlighted by the recent settlement of the five-month-old writers’ strike and United Auto Workers strike against the automotive companies. The enormous waste associated with these strikes highlights the profound failure of capitalism to reward the true source of value creation and the high price we pay for failure to address this obvious imbalance. Read more.
Effective Practices: How Stakeholder Capitalism Would Address the UAW-Management Relationship
The shareholders of the automotive companies as well as all their stakeholders will suffer a severe blow from the current strike, belying the notion that shareholder capitalism is efficient. Here’s how mature labor-management relationships can prevent such issues in the future based in part on stakeholder management principles and insights from two recent EEA YouTube Shows on the potential future of productive labor-management relationships. Read more.
Survey Finds Americans Just Fine With ESG
Despite the retreat of some executives and organizations from using the term ESG (environmental, social, governance) because of political pushback, this survey finds that Americans do not share the concerns. Read more.
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For More Information
Bruce Bolger, Founder
Enterprise Engagement Alliance
914-591-7600, ext. 230
Author "The Workplace Battlefield - where great talent goes to die." Traveller on the journey of life. Experienced business professional, thinker, author and futurist
1 年Great recap Bruce. Some really solid and valuable thoughts and readings - even if I am a bit biased. We have to seek "a better way."