The Engagement Powerhouse – the Force of Connection
At a Guest session - Shipping Corporation of India

The Engagement Powerhouse – the Force of Connection

The Engagement Powerhouse – the Force of Connection

In today’s world, it’s all about connections and engagements, isn’t it?

To thrive in your community, engaging with your audience is the heartbeat of its life. Your voice matters. Of course it does. That is why you are here. But it is also equally essential to connect with your audience authentically, create a ripple effect of inspiration and interaction with your words.

Whilst at it, I would also say that the voice of your audience also matters. This helps to build real relationships and make every follower accepted and valued.

So, how do we implement and apply this concept called Engagement? Magnetic writing framework is an excellent tool that I have discovered. I will briefly state here three steps that can enhance engagement with your audience.

1.??? Attention Grabbing Opener: First, you need to grab the attention of your audience, which can be easily done with an opening that grabs attention. This makes an instant click with your audience, wherein they will stop at your post and give you a few seconds of read through. This sets apart your post from the rest. Of course, after using a vibrant title, don’t make your post monotonous and boring! Keep infusing excitement in your content. Once you have your audience glued on your post, its half the battle won!

2.??? Emotional Appeal: Create Magic by touching the hearts of people.

Remember when people respond to your message, the happiness and warmth you felt? Give this to your audience. Sharing is caring! Respond to their messages, listen to them, engage genuinely with them. It is these small moments of connection that make people feel valued and heard. Underestimating its power is the worst mistake you may do. Go ahead and give that virtual hug so to say, and create magic.

3.??? Clear Call to Action (CTA): Call out to them to engage with you. One may call for their thoughts and opinion on what is posted, or any questions or queries they may have. Tell them in no uncertain terms and very clearly espouse the fact that you value their opinion, their thoughts and would want to hear from them. This makes them stop in their tracks and engage with you. Be consistent on your post here and respond to each and every one of your audiences.

Remember, regularly interacting with your audience through comments, messages, discussions have the magic ability to transform passive connections into active supporters. Show your audience that their thoughts matter to you.

I would like to share a few words of my experience here that will touch your heart.

Once I had posted (now deleted) some material here on matrimonial concerns. I had received a small “Hi” to my post. When I responded back, a lady shared her number requesting me to get back to her. She was, rather is even now, a well-known and respected lady in society, who had severe matrimonial concerns and was even on the verge of contemplating suicide!

Through consultations, I helped her back to normalcy and also helped her to get a divorce from her highly abusive husband (an extremely well-known man in society), ensure the safe custody of her children along with a good sustainable alimony to see her and the children through. Today I feel very satisfied and happy to say that she is back on her feet, a confident and empowered woman who has a start-up, own house and well educated children.

A life saved, a life changed!

The power of engagement!

?Friends, I would like to hear your thoughts. Join me in this meaningful engagement to create a vibrant community full of life, love and empowerment.

Drop a comment below about a time when an online interaction made your day or someone else’s day. Let’s unlock this Powerhouse and release this positive Force into our lives. We owe it to ourselves to celebrate these moments together!

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