Engagement, Energy & #EUinfluencer

Здраво! ???? This week’s edition of Zeitgeist News is brought to you by Goran Sazdov , our IT, Data & AI technology partner based in Amsterdam, the Netherlands, and originally from North Macedonia. But today, we won’t be talking about bicycles, cheese, or canals. Instead, we’ve packed this edition with the latest digital updates and, of course, all the #EUinfluencer buzz! ??????

We know this edition is a bit longer than usual, but hey, there’s just too much exciting stuff to share—especially after such an incredible event!?

The #EUinfluencer Event Sparks Buzz Across Brussels?

What an incredible gathering we had at this year’s edution of #EUinfluencer! ???

?? While at Cardo Brussels , we brought together top digital influencers who are driving meaningful conversations about EU policies and decisions across platforms, showcasing the undeniable power of social media in today’s political landscape. ??????

Thank you to everyone who made this possible—keeping the conversation alive and staying #OneStepAhead! ???

Head over to our Facebook page for more photos and relive the event! ??

Topping the rankings were some big names:?

?? Sari Arho Havrén, PhD claimed the coveted multichannel title, cementing her status as a true #EUinfluencer. Her mastery of platforms from X to LinkedIn has made her a force to be reckoned with.?

?? POLITICO 's Eddy Wax was crowned king of X, showcasing the platform's continued dominance in political discourse. His sharp commentary and insider access make him essential reading for anyone plugged into Brussels.?

?? Alberto Alemanno dominated the LinkedIn leaderboard, underscoring the network's growing importance as a hub for policy professionals and political influencers.?

They are not the only ones though. At our recent #EUInfluencer event, we revealed more than 100+ influencers shaping EU conversations online, delved into the trends influencing the EU policies, and revealed some of our brand-new research on social media mix and usage.??

Our CEO, Philip Weiss , perfectly captured the spirit of the event:??

"Social media is taking center stage in political discourse, and these influencers are at the forefront. Their ability to engage across platforms is shaping the future of European communication. Today, we’re recognizing them for their efforts and impact.”?

Read the whole recap here:

Relive the experience by watching the full livestream of the event!

In the Aftermath of #EUinfluencer 2024..

On September 20th we brought together over 250 guests and influencers for a day of high-powered networking and insights to celebrate five main social media platforms. Here's the rundown:?

?? Philip Weiss , our CEO, on the importance of a multichannel strategy and preparing for rapid digital change.

??? Gaia Gambaro , our Marketing Manager, on the behind-the-scenes work that made the event a success.

??? Jesús Azogue , our COO, on how the event showcased AI as a creative force.

?? Marsela Ivanova , our Senior Strategic Advisor, on #EUinfluencer trending for the 8th consecutive year and leading the team to new heights.

?? Irem Turkay Ates , our Senior Account Director, on the importance of a multichannel strategy after ZN's X account was banned mid-debate.

?? One more exciting news! The #EUinfluencer 2024 Top 50 ranking was featured in The Bulleit Group ! ??

Check it out here:

Thank you to The Bulletin for showcasing the top influencers shaping EU conversations! ???

The buzz continues, with our #EUinfluencer nominees sharing their excitement across social media. Want a taste? Check out some posts from stars like:?

?? Olivia Lori Iglesias Ucendo celebrating a Top 5 finish on TikTok and Instagram:

?? Marco Ricorda reveling in LinkedIn's growing EU influence and his #3 ranking:

The event was a thrilling mix of forward-thinking ideas and collaboration, setting the stage for what’s next after the 2024 EU Elections.

Lastly, we would like to thank everyone who made #EUinfluencer 2024 a success, especially our wonderful supporters:??

Cardo Brussels provided the ideal space, bringing influencers and guests together in the heart of Brussels.??

Audio Visual Support - AVS ’s flawless tech setup and hybrid experience elevated the event to new heights! ???

visitbrussels for ongoing support, and for making this event a true celebration of our vibrant city.??

BestinBrussels.eu and ASSOCIATIONWORLD . ’s backing helped us take the event even further, ensuring its success and a lasting impact across the EU community. ???

This event was a testament to the growing power of digital engagement in EU politics, and we’re thrilled to keep the conversation going. Looking forward to #EUinfluencer 2025! ???

#ZNetwork highlights?

The Secret to Maximizing Your Hybrid Event Footprint?

ZN’s Senior Account Director, Irem Turkay Ates , highlighted a major shift in event activations at our ZENNY session ealier this year, and she is definitely right! With both in-person and online audiences to engage, the old rules of event planning are changing fast.?

The key to success? Digital readiness. Irem emphasized the importance of engaging not just the people in the room, but also the massive online audience watching from afar—something we executed perfectly at this year’s #EUinfluencer event. Her hypermoderation was spot on, keeping both audiences connected and engaged throughout the day. ???

We didn’t stop there! To sustain our efforts, we’re generating content that will fuel our communications for the next 6–12 months—because events today are just as much about what happens before and long after the big day! ?????

Once again congratulations, Irem, for leading the way!?

Quality Over Quantity: The Power of Decision Intelligence ???

In a data-driven world, it’s not enough to simply collect information. To truly thrive, organizations must harness the potential of Decision Intelligence (DI). Goran Sazdov shares key insights on how DI can transform raw data into strategic advantages.?

Decision Intelligence Essentials:?

1. Make Data Actionable: DI turns insights into actions. For instance, retailers can predict product demand, optimizing inventory and minimizing waste. This proactive approach not only enhances customer satisfaction but also drives efficiency.??

1. Leverage Predictive Power: DI empowers organizations to foresee trends and prepare accordingly. Healthcare providers, for example, can anticipate seasonal illnesses, ensuring they allocate resources effectively and deliver better patient care.?

1. Foster Human-AI Collaboration: The magic of DI lies in blending AI’s analytical capabilities with human creativity. Marketing teams can harness DI to assess campaign performance, marrying data analysis with innovative strategies for impactful results.??

Either way, it’s not the quantity of data that matters, but the quality of decisions we make out of them.?

#ZNLive with Eddy Wax this Friday!?

Join us tomorrow at 14:00 for a chat with Eddy Wax ! ?????

We’ll dive into his journey to becoming a top political journalist and explore how he ranked #1 on X and #1 in the EU Elections category at the #EUinfluencer 2024 event. Don’t miss the chance to hear his insights on the role of social media in shaping EU politics and beyond!??

Introducing Vaccines Europe New Website!?

We are excited to share the successful launch of the new Vaccines Europe website!?

This project, which began last year, was paused but resumed in full force thanks to the efforts of our client and our dedicated team.?

The website redesign was led by Gabija Daug?lait? , our Account Manager, with Angela Souza overseeing project management, ensuring everything stayed on track despite the complexity of ongoing updates to the old site. Nicolas Charloteaux , our Production Manager, coordinated with the talented developers at Beetroot to bring the new site to life, while Antonin de Bellefroid , our Creative Director, and Jorge de Guzmán , our Designer, worked together to craft a clean, user-friendly interface.?

The main goal was to simplify and reorganize the content so that users could easily find the information they need. Despite the challenge of working on a site that was still being updated, our team's patience and coordination paid off, and the new Vaccines Europe website officially launched last week. Congratulations to everyone involved – we made it happen! ???

Check out the new website here: Vaccines Europe Website?

Announcing the Launch of Body of European Regulators for Electronic Communications (BEREC) 's New Website!??

We’re excited to share the newly revamped website for the Body of European Regulators for Electronic Communications (BEREC) ! With a fresh, modern design, it’s built to promote full connectivity and support sustainable, open digital markets across the EU. Take a look yourself. If the design catches your eye and you’re thinking about refreshing your own digital presence, feel free to reach out—we’re here to help bring your ideas to life! ???

A big shoutout to the incredible ZN team behind this transformation: Jenny Ching-Wei Lee (李靖維) , Gabija Daug?lait? , Irem Turkay Ates , Antonin de Bellefroid , Sean Hayes , Nicolas Charloteaux , Youssef K. , and Mathilde André !?

Plus, check out the BEREC Website Launch Campaign on their LinkedIn—featuring short videos, striking visuals, and a creative strategy that showcases BEREC’s new look in action. Kudos to the campaign crew: Renata Costandi , Gabija Daug?lait? , Irem Turkay Ates , Antonin de Bellefroid , Donos Ana-Maria , Daniel Bartual , Sheetal Parekh Mcdonald , and Denise Joy Hinacay ! ??

Your MEP Guide to Keep You #OneStepAhead!?

Rentrée is here and you are eager to dive right into the new EU lobbying season? Our exclusive toolkit is here to help you with that! What’s inside, you ask??

• Strategic profiling of all Members of the European Parliament (MEPs): Explore their social media presence across most platforms and discover their interests, political affiliations, committee roles, and insights into their communication strategies and online activities, giving you a strategic edge.?And much more, of course, Just check it out! https://shorturl.at/wsTFM?

Want to stay #OneStepAhead and make your mark? Download our toolkit now — it's completely free!?

Digital News and Trends??

X Revamps Visibility Rules?

In a surprising move, X is preparing to alter its blocking feature, making public posts visible to those you’ve blocked. While the feature will maintain block restrictions on private interactions, this shift is raising concerns regarding user safety and privacy. While potentially impacting how individuals manage their online presence and interactions on the platform.?

Read about this change and its implications here.?

Meet the #ZNetwork?

Goran Sazdov is IT, Data & AI technology partner of the ZN team, based in Amsterdam but originally from North Macedonia. With an MBA in Business & Marketing from Alba Graduate Business School, Goran’s true passions lie outside the office. He’s got a real adventurous side, he loves boxing, and is licensed to drive, sail boats, and soon, he’ll be flying planes too. Plus, he’s always up for a ride on his motorcycle whenever he can.?

Don't miss out – join our community today and stay?#OneStepAhead?by subscribing to our newsletter. We value your thoughts and would love to hear your take on the topics we've discussed. Comment below and let's keep the conversation going.?

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