Engage, not Scroll - 3 Quick Ways to Kickstart Your LinkedIn Mojo

He was animated and excited. His smile was huge and genuine. I felt an instant connection with him, because he felt it with me. ?? ??

No, this wasn’t a Tinder date, it was at an industry networking reception, when my friend Dwayne Rutherford said to me…

?? “Hey Leanne, I love what you’re doing on LinkedIn! You always post such great content!”

?? “Well thanks Dwayne! ?? I’m glad you are enjoying my content! So tell me, what are you currently doing on LinkedIn?”

?? “Oh Leanne, I’m not active on LinkedIn because I prefer in-person networking.”

Dwayne’s comment made me smile. He isn’t wrong, most of us (yes, even introverts) prefer in-person networking, but I’d be remiss if I didn’t remind Dwayne of how we first “met”. ??

He saw me on ? LinkedIn ?. And then when we saw each other in person, he greeted me warmly, topic in hand!

That, my beautiful friend Dwayne, is why I’m on LinkedIn. ??

Folks, being active on LinkedIn is the strongest, most powerful pre-cursor to our in-person interactions!?

It’s the virtual ice-breaker and awkward “get to know you” questions that we all face in a networking room!?It allows us to dive deep, right away, and get past the small talk. ??

Being active does NOT need to look like a 1000-word essay, or a complicated carousel post. It could be as simple as….

• Commenting on someone’s post - simply to say “hey, this was good stuff!” to start….
• Sending a quick DM (direct message) to someone to wish them congrats on their new role (want to learn more about DMs?? My recent blog post can shed some light)
• Updating your Headline to reflect your next event - you may just find someone else who is going, and now the ice has been broken!

Why do I do LinkedIn? ?? Because seeing someone’s smile and having those warm in-person interactions are priceless, and I use LinkedIn so I can experience more smiles. ??

What are YOUR LinkedIn objectives?

Here's to your LinkedIn success, ?? ??

-Leanne

?? PS. I share more content and connection strategies in my masterclass, 3 Ways to Level Up Your LinkedIn Game…. FAST! Webinar times start September 30th - register and save your spot today!

?? PPS. Do your team members need to see this as well? Please send them this newsletter!

?? Not sure about using LinkedIn to break the ice? Download this free guide to help you step out onto the platform and make some new connections!??

?? Only 2 weeks away! ??

3 Ways to Level Up Your LinkedIn Game…. FAST webinars are coming at the end of the month! Find the time that best suits your schedule!

In this live, complimentary training, I'll walk you through:

??? The Not-So-Secret algorithm hacks for getting eyes on your content that helps you to be seen as a thought leader for your industry

?? The ONE activity that makes the biggest impact and builds trust and connection with your targeted audience members. ?? My ONE favorite way of finding (and adding) relevant connections to my network! because you need more eyes on your content, and on your profile - learning about you, and trusting you with their business!

?? PLUS, we're reviewing some of LinkedIn's latest features - including LinkedIn Audio (say what????)

I hope to see you there! ??

It is literally only 3 days away ?? C2 Montreal - September 26-28 ??

I’m heading to C2Montreal to meet up with my friends Jillian Cardinal from e180 Braindate and Tami Adams from TA Speakers Management! Here is what I’m looking forward to the MOST from this epic event:

• Experiencing the e180 Braindate lounge and hanging out with Braindate hosters Brudis Limar, Tami Adams ?and Howard Givner ?? Braindate is a big part of the show and there isn’t enough time in the day to have these intimate connections with all the smart people! CANNOT WAIT!
• Hearing from e180’s Christine Renaud as she shares the latest and greatest from e180 and Braindate!!.??
• Catching up with Ruud Janssen of Event Design Collective.? He will be the most fascinating person of the week as he expertly dissects this event! You have my FULL attention my friend!
• Keynote speaker?Jay Shetty; he is the one I’d be most thrilled to meet in a Braindate!

If you are going to C2Montreal, I’m dying to know what you are looking forward to the most! ??

??? PCMA Canadian Innovation Conference - November 20-22, Niagara Falls Canada

Designed to meet the needs of meeting and event professionals and suppliers whose organizations are engaged in providing services related to the conduct and operation of meetings, conventions, seminars, exhibits, and trade shows, PCMA is sure to deliver! ??

Experience the high calibre of educational content that PCMA is renowned for in an environment customized to the Canadian market.

?? Join me and Chantel Beaupre on Monday, November 21st, as we discuss Introverts In?Meetings and Events. And then join me again on Tuesday for Personal Branding For Those That Aren’t Kardashians.

?? Register via PCMA CIC’s website here. And watch for updates on PCMA Canada East Chapter’s LinkedIn page.

??? SAVE THE DATE - Destination Direct is BACK, February 6-7

I absolutely LOVE this show! ???Destination Direct Canada is the only Hosted Buyer program in Canada meant to exclusively connect DMOs, association executives and conference planners.

It is an opportunity for meeting and event planners to meet with most DMOs across Canada over two days without the hustle and bustle of a crowded tradeshow floor. It is a fully subsidized event – all travel, accommodation, education and meals are fully covered by participating DMOs – there is NO COST for qualified association executives or conference planners to participate. In exchange, planners commit to 5 hours over two days of one-on-one appointments and some amazing fun social events. ??

#Eventprofs, does this interest you? If so, reach out to me [[email protected]] - let’s chat about your eligibility and get your application in the queue!! ??

The blog has been BUSY BUSY BUSY this past month!!

Check in to read more about:

?? LinkedIn Groups - How to Optimize and Get the Most out of this Underutilized LinkedIn Feature!

?? Do’s and Don’ts of LinkedIn Direct Messages - Elevate Your Relationships and Set Yourself Apart!

#Eventprofs and Meeting Professionals International Friends, have you heard of The Hive? ??

Hosted by MPI Washington State, this one-day event brings together folks from MPI Washington State, NACE Greater Seattle, ILEA? Seattle and the Emerging Sales Professionals Association! I had the great privilege of leading a breakout session, all about sales and getting more #meetings and #events business!

Thank you to the incredible team at The Hive and ESPA, including Andrew Dolan, Jennifer Jack, Linda Herald, Tracy Thornton.

Want to learn more about ESPA or The Hive’s training day??Reach out, and I’ll point you in the right direction! ??