Engage Growth Mindset

Our weekly CMO Council LinkedIn newsletter provides insights to CMOs on:

o?? Future forward: Beyond survival mode

o?? AI Drives Marketing in the Moment

o?? Use GenAI to Unify Insights from All Touchpoints

o?? Upgrade CMO Council Membership to Premium

Future forward: Beyond survival mode

CMOs are expected to achieve ambitious growth targets, deliver differentiated customer experiences, and increase strategic impact within the business, says Helena Mah, Fractional CMO and Growth Officer, Drop of Milk. “Now, as we brace for the next wave of disruption, it's time to move beyond mere survival tactics and adopt a future-forward mindset.” Mah encourages CMOs to take decisive action, harness AI to improve marketing efficiency, break free from collaboration drag, and craft meaningful ESG narratives that resonate with customers. CMOs are in the driver’s seat to lead that charge. Make sure you are ready for the next wave of disruption

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AI Drives Marketing in the Moment

A new thought leadership brief from CMO Council maps new AI-driven innovations to uplift customer engagement at over 200,000 drive-thru locations nationwide. The CMO Council and uKnomi, an “in-the-moment-marketing” platform provider, recently released a report advocating a new AI-powered service model for uplifting customer engagement and experience at quick service restaurant (QSR) outlets in North America. Some 70% of the $350 billion in U.S. QSR sales comes from the drive-thru channel. Using “Real-Time AI Interaction at the Point of Transaction,” the playbook shows how personalization can boost drive-thru revenue by 20% through more relevant suggestive selling per order, repeat visits, increased frequency, and customer advocacy. Take a bite out of this report to find out more

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Use GenAI to Unify Insights from All Touchpoints

CMO Council, and our partners at Sprinklr, invite senior marketers in North America to join a second virtual meetup on October 17, 2024, to harness the power of AI to unleash a wave of real-time insights, productivity and speed to measurably impact campaign performance, go-to-market execution and customer value creation. Smart brands are deploying Gen AI technologies and digital marketing platforms to strengthen, align and coordinate front and back office customer engagement. Using mobility in the cloud, brands are able to unify actionable customer data, obtain a real-time view of customer interactions, and immediately determine the success (or failure) of product adoption and use.?Register to find out how to use Gen AI on all touchpoints, channels and interactions

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For in depth insights into what CMOs are talking about, subscribe to Marketing Magnified , the CMO Council’s monthly external newsletter.

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