Engage and Grow Your Network On LinkedIn.
Stephen Situma
Digital Skills Training and Mentorship Specialist | Remote Work and AI Advocate | Empowering the Next Generation of Professionals | McKinsey Forward Fellow
Are you on LinkedIn, trying to make sense of the endless stream of professional connections, job opportunities, and skill endorsements? You're not alone! It's a platform where a virtual handshake often speaks louder than words. So, let's dive into LinkedIn etiquette – the unwritten rules that make or break your network-building game.
1. Profile Pic Perfection ??
We all have that one connection who uses a selfie from a wild night out as their LinkedIn profile picture. Don't be that person! Your profile picture should be professional, or at least as professional as possible. We're discussing the "I'm about to nail that job interview" look. And remember, sunglasses should be saved for your beach vacation pics, not your LinkedIn avatar. ??
2. The Eye-Catching Headline ??
Your LinkedIn headline is like the pick-up line for your professional persona. Don't leave it blank, or just put your current job title. Be witty! You're not just a "Freelancer" or a "Virtual Assistant." You're a "Freelance Unicorn Wrangler" or a "Virtual Assistant Extraordinaire." Make your potential connections curious and impressed from the get-go.
3. Don't Be a Connect-and-Forget Zombie ??♂?
You know the drill – you connect with someone, and the next thing you know, you get a sales pitch about their pyramid scheme. Don't be a connect-and-forget zombie. Engage with your connections by liking, commenting, and sharing their posts. And hey, be genuine! Remember, "Nice post!" on a complex article is as good as saying, "I didn't read it."
4. Give More Than You Take ??
One of the golden rules of networking on LinkedIn is to be generous. Share helpful content, give shout-outs, and endorse your connections. The more you give, the more you'll receive. It's like a digital karmic loop. Spread good vibes, and they'll return to you – with a cherry on top.
5. Refrain from Over-Self-Promotion ??
LinkedIn is not your personal billboard. Avoid being the person who fills their feed with endless self-promotion. It's like the party guest who only talks about themselves – nobody likes that person. Share your achievements, but do so sparingly. The occasional humblebrag is all right, but too much self-praise can be a turn-off.
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6. The Art of the Connection Request ??
When sending connection requests, don't just use the default message. Be a little more personal. Mention where you met (if applicable) or why you want to connect. Nobody likes a stranger knocking on their door without saying "Hi!" It's just a common LinkedIn courtesy.
7. Mind Your P's and Thank you ??
When someone endorses your skills or writes you a recommendation, don't forget to say thank you. It's like leaving a tip for good service. Be polite and acknowledge their effort. A simple "Thanks for the recommendation, [Name]!" goes a long way in showing your appreciation.
8. Join the Conversation ???
LinkedIn is not a monologue; it's a conversation. Engage in discussions, ask questions, and offer your insights. Sharing your expertise can turn you into a thought leader in your field. You don't have to be Sherlock Holmes, but at least be Watson – contribute to the investigation.
9. The Enigmatic Lurker ??
Don't be the LinkedIn lurker who watches from the shadows but never interacts. It's like attending a networking event and standing in the corner, hoping people will notice you. Get out there, share your thoughts, and make yourself known!
10. Keep It Professional, but Be Yourself ??
Lastly, remember, it's LinkedIn, not a robotic convention. You can be professional and still be yourself. Inject some of your personality into your posts and comments. Be approachable. Share your achievements, your challenges, and the occasional dad joke. Because at the end of the day, we're all humans behind those screens.
In the world of LinkedIn etiquette, it's all about balance and authenticity. Follow these guidelines, and your network grows with meaningful connections who appreciate your presence in their digital world. So go forth, engage, and watch your LinkedIn journey become a fantastic growth and opportunity adventure! ????