Engage and Grow: Getting More Comments and Shares on Social Media

Have you ever noticed how some Facebook posts just seem to explode with comments and likes, while others barely get noticed?

It’s not just luck. One powerful strategy that can make a huge difference is building conversations in the comments.

Let’s dive into why this works, and even throw in a little neuroscience and neuromarketing to spice things up.

Why Conversations Matter

When someone comments on your post, it's an open door.

Instead of just saying “DM us for more details,” imagine starting a real conversation.

Why?

Because people love to engage with brands that feel personal and approachable, and, here's the kicker: Facebook, Instagram or any other social media platforms algorithm loves it too. The more engagement a post gets, the more it’s shown to other people. It’s a win-win.

The Neuroscience Behind Engagement

Here’s where it gets interesting. When you engage in a conversation, you’re tapping into basic human psychology.

Our brains are wired to enjoy social interactions. When you reply to someone’s comment with a thoughtful question or a friendly remark, you’re triggering a little dopamine hit in their brain. Dopamine is the “feel-good” chemical, and it makes people want to come back for more.

Neuromarketing Insights

Neuromarketing is all about understanding how our brains respond to marketing. One key insight is that personalized interactions make people feel valued. When you ask a specific question, like “How old is your child?” or “Is it a boy or girl?” you’re not just engaging, you’re making the person feel seen and heard.

This builds trust and connection, which are essential for any brand.

Practical Tips for Building Conversations

1. Ask Open-Ended Questions: Instead of giving a generic response, ask something that requires more than a yes or no answer. For example, “What kind of activities does your child enjoy?”
2. Show Genuine Interest: People can tell when you’re being sincere. Show that you care about their needs and interests.
3. Provide Value: Give information that’s relevant to them. If they’re asking about a program, share how it specifically benefits them based on their answers.
4. Encourage Further Action: Once you’ve engaged them in conversation, gently guide them to the next step.

For instance, “That’s wonderful! Our program is perfect for kids who love art. Feel free to call us or DM your contact number, and one of our team members can help you decide if this program is a good fit for your child.”

The Ripple Effect

Here’s the beauty of it:

When you engage in meaningful conversations, your post’s reach expands. Friends of the person you’re talking to will see the interaction, making your brand look more credible and trustworthy. It’s like a ripple effect – one comment can lead to many more.

Final Thoughts

Building conversations on Facebook, Instagram or any other social media platforms comments isn’t just a nice-to-have strategy.

It’s essential for boosting engagement and credibility. By tapping into the power of neuroscience and neuromarketing, you can create interactions that not only feel good for your audience but also drive your business forward.

So next time someone comments on your post, don’t just tell them to DM you or say You sent a DM. Start a conversation in public.

You’ll be amazed at the difference it makes.