Engage Gen Z's with Content!
Just about every community college across the country was at the National Council for Marketing & Public Relations (NCMPR) conference, which delivered yet another wealth of information this year in Sin City. Needless to say, a good time was had by all. From a business perspective, our attendance proved to be well worth the price of admission. We met lots of awesome people, made some great business connections, and learned a lot.
One of the hottest topics buzzing around the conference floor was the need to generate the type of content that Gen-Zs actually want to consume – and delivering it across the right platforms. As government agencies, it can be difficult for colleges and universities to customize their messaging with the sort of edginess the new generation has come to expect.
But all is not lost … the ability to adapt with changing times is what will separate the winners from the losers in the marketing game. Here are the top 3 ways educational institutes can give Gen-Zs the content they want to consume, on the channels they're using most.
- Video: The new generation is in a hurry. They don't have time to sit and read. Fact is, they prefer video. According to recent research from Think With Google, US teenagers age 13-17 (the Gen-Zs) say YouTube and Netflix are the coolest brands. It's no wonder, then, that video content is the most consumed medium among today's soon-to-be college and university students, which brings us to…
- User-generated content: We touched on this earlier, the fact that universities are bound by government agencies to produce a certain "type" of message to their potential students—messages that do not necessarily speak to the new wave of technologically advanced kids. What's the workaround? Read more...