Engage Candidates: Zeigarnik Effect Tactics & Exclusive CHAT Prompt for GPT4???

Engage Candidates: Zeigarnik Effect Tactics & Exclusive CHAT Prompt for GPT4???

Are you facing trouble sourcing the right talent?

Fortunately, there is a solution..

Leverage the Zeigarnik Effect and use it to your advantage when crafting email or LinkedIn messages for potential candidates.

Named after Russian psychologist Bluma Zeigarnik, this effect suggests that humans have an instinctive urge to complete any task they start.

What are some ways recruiters can use compelling stories with a psychological component to engage candidates and drive response rates?
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Unsolved Storytelling Loops

Open loops within stories leave readers in suspense until all their questions are finally answered at the end.

These elements of intrigue activate our powerful need to fill in the blanks, prompting us to keep reading until we have a complete understanding of what is happening.

By utilizing open loops throughout your narrative, you can effectively captivate and engage your candidate audience.

Popular media, from movies to books and even podcasts, often employ the technique of leaving certain plot points unresolved in order to keep people interested.

This encourages viewers and readers alike to stay tuned for future episodes or chapters which will provide closure on those stories.

Drawing on the Zeigarnik Effect

  • Psychologists are able to utilize incomplete tasks during therapy sessions with patients who experience depression or anxiety.
  • This is an effective strategy because it helps them work through the task without becoming overwhelmed by details beforehand.
  • In addition, this technique has been implemented in marketing and education fields where focusing on uncompleted projects can help motivate people towards achieving their goals.
  • Marketers capitalize on incomplete tasks when crafting ads - they will leave out vital details and instead emphasize an unfinished narrative arc to evoke interest in their services without divulging much information.
  • Finally, educators can use this concept when teaching students new concepts; focusing on what is left unsaid encourages students to think more deeply about a subject while also helping them retain information better due to their natural desire for completion. ??????

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Harness the Power of Open Ended Messages

  • To keep your readers engaged and coming back for more, you can use cliffhangers or leave elements unresolved in your story arcs.

By spacing out messages over time, it allows them to think things through and anticipate the next steps in their favorite character's journey - instead of being bombarded with too much information all at once.

Personal anecdotes are always a great way to draw in audiences because it gives them insight into who you are as a person rather than just talking about yourself as a business entity all day every day.

  • Rather than simply talking about yourself incessantly, why not tell stories that demonstrate your personal journey and why your best placed to help?

Share how you got started, the decisions you made along the way and where things pivoted for you.

This type of storytelling will create an emotional bond between yourself and potential candidates - encouraging them to come back time and time again to hear more intimate tales from you.

  • Additionally, developing engaging storylines with open-ended conclusions can help garner interest in certain aspects of your business that may otherwise go unnoticed or quickly forgotten; this approach helps maintain those topics at the forefront of candidates' minds.

This is a prompt template where I went off the beaten path to create 3 personal follow-up emails using the Zeigarnik effect (works best with Chat GPT 4)

Without omitting a single detail, write three personalized follow-up emails highlighting the copywriting technique [The Zeigarnik effect - use cliffhangers in your story arcs] for a [ROLE] who is struggling with [CAREER MARKET PROBLEM] and wants to achieve an [UNDERLYING EMOTIONAL MOTIVATION FOR A CAREER MOVE].

Mention that my offer is to [DESCRIBE WHY THE OPPORTUNITY MAKES SENSE], the guarantee is to [REMOVE A CRITICAL RECRUITMENT ROADBLOCK], and my credentials and personal story are of [DESCRIBE YOUR PERSONAL STORY - PROVE YOUR CAPABILITY]. Invite them to book a call with me. Use a slack chat tone, do not sound like a sales man and make each email length varied between 111 to 134 characters.

Use Case: [Machine Learning Engineer]

Simple Output Example: Get straight into bed approach.

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For your message to truly resonate with your target audience, make sure it's tailored specifically for them. Once you have an intimate understanding of who they are and what they need, the responses that follow will speak volumes.
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By following these strategies, recruiting will come easily and efficiently to you - even for the most difficult positions in a highly-competitive market. If this information has been of help to you, make sure to like it and follow our page so I can send new content straight into your inbox as soon as possible.

Una Karanovic

Global Vice President/ Driving transformative hiring solutions for Fortune 100 companies like TikTok, PayPal, and Grammarly. Specializing in executive search to connect top talent with industry leaders.

1 年

I have done the Zeigarnik effect many times without knowing it ??

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