ENGAGE
To ENGAGE is to occupy, attract or involve; to participate or become involved in; to hire or pay for; to get and keep (someone’s attention or interest); to fight against; to interlock or bind to do something
Put more simply to ENGAGE is to do or use, or to have done or used. But the word choice of ENGAGE conveys greater attention or interest, going “all in”, being more involved in the process, greater excitement or energy.
If doing something important it is important to ENGAGE, not just do.