(ENG) How to attract the attention of millions to your blog for free. Or what is a viral video?

Introduction.

The main problem faced by a novice blogger or entrepreneur is that no one knows about him. You can achieve fame, but it costs a lot of money. Advertising, promotion in social networks, etc. depends on the payment for the work of specialists and traffic, and it is not small.

However, there is an opportunity to attract the attention of the masses without a million-dollar advertising budget. The name of this feature is viral content. It can be a video, it can be a song, it can be a text, anything. Viral content is distributed by the audience and does not require advertising. Viral content is more effective than advertising and costs nothing.

Theory.

The consumption of any information is a job for the brain. The work of the brain requires increased energy consumption of the body. Intensive mental activity takes up to 25 percent of energy. For comparison, normal activity - 8 hours of work, 8 hours of rest and 8 hours of sleep requires about 15 percent of energy consumption. The rest of the energy goes to maintain the internal temperature of the body because we are warm-blooded beings.

Our species originated in a period of wild existence. The ancestors did not have a refrigerator full of groceries and a supermarket around the corner. I had to run after the loot and sometimes fight for a place at the table. No breakfast, lunch or dinner. I managed to eat occasionally.

Under such conditions, our species has developed a behavior that reduces energy consumption. This behavior was reinforced by the injection of endorphins into the blood during passive behavior. Check for yourself. Lie on the couch, feel the pleasure of doing nothing.

As soon as you start working, the body lowers hormone levels, provoking you to quit. After all, the body has no idea about the existence of refrigerators. The task of the body is to save energy and your work spends it.

The body begins to resist by stimulating the endocrine system. It reduces the level of endorphins. As a result, you feel tired, apathy, and unwillingness to do anything. You are forced to continue working by stimuli that cause the right emotions. For example, you remember about the apartment bill.

The consumption of advertising by the body is perceived as work. Since viewing ads is not motivated, the body has no reason to continue watching it. Hence the inefficiency of advertising and huge budgets for its distribution in the hope of catching at least one of the customers.

However, we watch feature films without prompting. It's about the incentives that make us watch the movie. Stimuli, they are also artistic techniques, cause positive emotions. The body, having spent energy on the perception of information, receives a reward - emotions.

In order for people to like your content, it must stimulate positive emotions.

The behavior model is the maximum for the minimum.

This behavior model determines the customer's choice. The client will choose the content that, with a minimum of information consumed, causes the maximum of emotions received. Minimum work -> maximum return. This model is most preferable for the body and is supported by increased release of endorphins.

Conclusion.

Viral content is determined by the "maximum for minimum" model. A striking example of this model is an anecdote. Jokes contain a minimum of information and cause the highest possible level of positive emotions.

Tik Tok and Twitter work on the same model. The time limit on the video and the length of the message forces the authors to look for stories that cause maximum emotions with a minimum of information.

This is viral content. The content based on the model is a maximum of emotions for a minimum of information. Create such content and the audience will distribute it itself without the help of advertising agencies and without requiring a budget.