(ENG) Book, radio, TV - what's next?

All living beings exchange information. The thrill of a nightingale, the proud pose of a deer or the red ass of a hamadryad are artistic images painted by nature. And we tenderly consider and listen to the pictures of the world.

Of course, nature does not create images for beauty. The information encoded in the images is a stimulus for arousing emotions. And emotions are a decision-making tool.

When we see a red apple against a background of green foliage, we perceive information as an incentive - a red apple is a sweet and fragrant fruit. An emotion arises under the influence of a stimulus. Nostrils flare, saliva flows, we imagine the taste of the fruit. Emotion forces us to be active - to pick an apple.

The emotion of seeing a ripe apple is pleasant in every way. We want to experience a positive emotion more often. And now we are already drawing an apple on the wall of the cave. The sight of a painted apple evokes the same emotion as the sight of a natural apple.

But for the real apple, you have to go to the next grove. And apples appear only in season. What to do on long winter evenings without apples and the opportunity to buy them at a nearby supermarket? Look at an apple painted while enjoying the positive emotion caused by the sight of an apple.

Here is a model for the appearance of an artwork. An artwork is a simulation of a stimulus that evokes emotions. Simulation is needed to save energy when receiving an emotion of the same level as the emotion received from real actions. It is much easier to look at a still life than to assemble it. The "maximum for minimum” behavior model works - maximum emotions with minimum costs.

However, simulation also requires energy expenditure from the body. The fact is that the brain does not perceive audiovisual information directly. The brain forms mental images based on the signals received from the senses.

At the same time, the brain spends a lot of energy on forming images. After all, the brain receives a standard set of information that is the same for all consumers. The brain needs to process this set into an individual image. And the individual image depends on the unique associations of this brain.

The main task of the body is to conserve energy. Therefore, the body prefers those methods of transmitting information that require minimal expenditure of brain energy to form mental images.

We have come to an extended “maximum for minimum” model in the application to works of art. Maximum emotions when simulating the stimulus that causes them and a minimum of energy expenditure to form a mental image of the simulating stimulus.

Now let's look at several methods of presenting information.

The least convenient method is reading. You need to be able to read. Plus, you have to expend energy on converting the information you receive into images.

Audio information comes in better. The ability to read is no longer required. However, the work of creating mental images remains.

The video goes off with a bang because it delivers ready-made images. However, these are standard images. The same for all consumers.

It seems that the next iteration of information technology is in the individual adaptation of video through its processing by a neural network.

This method will solve the problem of individual perception of images by selecting images that are closest to the mental images formed by the brain. Let me remind you that every brain has a unique set of associations. Mental images are based on existing associations. Therefore, the images formed by the brain are unique and very different from the standard image offered to us by a work of art.

The greater the difference between the standard image and the image created by the brain, the greater the cost of converting one image into another. The greater the energy expenditure, the stronger the body's resistance to information consumption. On a psychological level, this is expressed in the fact that we do not like such a work.

The individualization of images allows you to bring the original image closer to the image created by the brain, which reduces the amount of energy spent on image transformation. Which, in turn, pleases the body and makes the artwork attractive on a psychological level.

Reducing the cost of the body to form images with a similar level of emotions caused by them will make individual video adaptation a more attractive method than existing video technologies.

In the link attached below you can see an example of a similar technology in the near future. "Star Wars" in the movie format of the 1950s. View for one minute. So far, neural networks are not able to give more. But this is just the beginning.

There is a chance to get into the first ranks of developers of the technology of individual video adaptation using neural networks and enter the circle of future monopolists of the global information field. And of course, become billionaires in the future.)

Link to the video of “Star Wars” reworked by a neural network in the style of a movie of the 1950s. - https://www.youtube.com/watch?v=cUm3oRYV7yM