eNest IT .NET Software Engineers Help Phone Wagon Get Acquired by Call Rail

Source: https://www.callrail.com/blog/callrail-acquires-phonewagon

Case Study: eNest IT .NET Software Engineers Help Phone Wagon Get Acquired by Call Rail

Many thanks to team @ eNest Technologies .

Phone Wagon, a provider of software, approached eNest IT to help them with product discovery and custom software development. To achieve their goal of getting acquired by Call Rail, a leading provider of call tracking and analytics solutions for businesses. Phone Wagon wanted deep Twilio, a cloud communications platform, engineering into its software to improve its functionality and appeal to potential acquirers.

eNest IT's team of experienced .NET software engineers worked closely with Phone Wagon to integrate Twilio into their software, streamlining the process and ensuring a seamless user experience. The infrastructure of Twilio allowed Phone Wagon to offer at the time advanced features such as call recording, transcriptions, and integrations with CRM systems, making it a more attractive acquisition target for Call Rail.

Thanks to the efforts of eNest IT's software engineers, Phone Wagon was able to successfully negotiate and close an acquisition deal with Call Rail. The acquisition has allowed Phone Wagon to leverage Call Rail's industry-leading technology and resources to further grow and scale its business, with the added benefit of Twilio's advanced features.

eNest IT's expertise in development and integration with third-party platforms such as Twilio played a key role in helping Phone Wagon achieve its goal of being acquired by Call Rail.

Performance Marketing Features offered via SaaS.

Phone Numbers: Our platform allows you to set up local, toll-free, and international numbers in less than 30 seconds. Small business run locally will use local phone numbers will drive more phone calls to their business from local customers because they feel more comfortable knowing that businesses are in their area. Businesses that operate nationally or need to show a national presence, can use toll-free numbers. Businesses can also set up International phone numbers to track their campaigns throughout the world. Twilio API was used to manage all these local, international, and toll-free numbers.?

Dynamic Numbers: Businesses can easily swap phone numbers on their website depending on the traffic source. PhoneWagon platform will provide rich, session-level, and even keyword-level data about the visitors who call from your website and feed that data into your analytics platform.

Call Flows: In-built drag and drop call flow builder allows businesses to create their custom call flow or different type of call flows designed in less than a minute. Our tool support different type of call flows including Forward Call, Simultaneous Ring, Sequential Flow, IVR, Round Robin, Hosted voicemail, Blank flow, and Prevent voicemail??

: Our tool will automatically record the call when the customer calls that phone number. Call recording makes it easy to qualify leads.

Calls Using Softphone: With Softphone, the user can use their browser and computer's microphone to place calls directly from the browser

Whisper Message: A whisper message is a short message that plays to the person answering the phone before they’re connected to the caller (User can have the ability to write text or upload mp3 files for a whisper message)

Greeting Message: A greeting is an audio message that plays to the caller before their call is connected. (A user can have the ability to write text or upload mp3 files for messages)

Reporting: PhoneWagon’s beautiful reporting dashboard lets businesses visualize their phone calls and see which marketing campaigns are working best. View and analyze call data by source, page, keyword, duration, and more.

Real-Time Reporting: PhoneWagon’s beautiful real-time reporting dashboard gives you insight into exactly what’s happening with you and your customers. See the phone calls as they come in, listen to call recordings, and tag them as good or bad. Moreover, a custom call analytics dashboard gives you the ability to see full details of the caller, listen to call recording and download it, tag the call, add custom notes to the caller data as well block the caller number if it is bad.?

Advanced Reporting: Advanced Reporting feature of PhoneWagon shows the source-level and keyword-level data. With a robust reporting section, Businesses can easily analyze all of their phone call data by source, keyword, campaign, page, and more.

Powerful Integrations: Our platform is integrated with many other platforms like CRM, Reporting Software, Slack that will help you to transfer your PhoneWagon calls and text messages to your desired CRM, Reporting, or communication platform?

Robust Public API: Our platform will also come with open API that allows your own integration with PhoneWagon platform?

Custom Notifications: PhoneWagon’s custom notification feature allows businesses to set up and customize the notification they would like to receive such as new call notifications, missed call notifications, and activity summary notifications. For activity summary notification, businesses can set up notifications for daily, weekly, or monthly summaries?

Messaging/ Conversation: PhoneWagon platform allow businesses to communicate with their customer via SMS/ MMS. And all those conversations are shared between all the members of your team. So any one of your team member can respond to inbound customer text messages?

Agency Level Features: PhoneWagon platform was designed to support both individual marketers as well companies and/or agencies. Agencies that are subscribed for the PhoneWagon’s platform will get additional features like manage users and their permissions. Each newly added user will get their own login with different permission to access the features of that agency in the platform?

CHALLENGES

• Dynamic Script: Every website has its own way of configuration. To generate the dynamic script for customer to place on their website is biggest challenge for us. eNest Team done a lot of R&D work, tested many use cases to come up with the common solution that support different system?
• White Label: PhoneWagon’s platform is also available on the white label format in which business can subscribe and promote the software on their own brand. eNest added many authentication layers for security?
• Call Flow: eNest faced lot of challenges when implementing simultaneously call. This problem was solved by implementing the custom press 1 rule for preventing the voice mail

KEY CUSTOMER VALUE?

• Suitable for all type of small businesses?
• Easy & beautiful navigation which can be understood by non technical person?
• Track Marketing spending by analyzing which marketing campaigns are worth investing money in.
• Easy way to know which campaign generates high-quality leads