Energy-saving tips with a spark of character
We’ve got something fun to share.?The Journey of Electricity: a series of four films?we created with BBC StoryWorks Commercial Productions for Hitachi Energy. Guided by a walking, talking Electron, these animated shorts are all about connecting with young people, showing how energy works in a way that’s fun, relatable, and yes… highly animated!
To bring this project to life, we developed a flexible animation system, crafting base characters in 3D and then enhancing them in 2D to add that extra layer of personality. If you’re into nerdy animation details, we’ve got the full rundown on our project page.
Targeted at 8-17-year-olds, this series has already sparked curiosity among millions, helping kids (and adults!) understand how energy works and reminding us all of a few smart energy-saving tips.
These films have now reached over 4 million views on Hitachi Energy’s YouTube channel. Here’s to the little Electron—making a big impact!
I'm a Katamari ball of learning, creating cool things, building relationships, and helping people.
3 个月beautiful spots Animade and thank you for the great breakdown on your site!! Question... the voice of "Electron" ... what is the name of the actress? I love her voice!