The Energy of Certainty

Hi! If you are new to my world - thanks for joining me!

I'm Susanna Reay (pronounced "RAY") and I help?brilliant and ambitious business owners?step into their true value as we shine a light on their expertise so they can step up and play the bigger game.

The secret to sales is harnessing the 'Energy of Certainty'.

To achieve sales in your business, both you and your prospect have to have full belief that what you offer will be the solution to helping them achieve the transformation you are looking for.?

This is the energy of certainty that you need to harness in every action in your business.?

It's about believing in yourself, your expertise and your offers first.?

You have to be blown away by the value in your offer that you'd buy it many times over yourself.? If you are not ecstatic about your service - why would clients be?

When sales are lacking in a business, the reason often revolves around this aspect - that you are not showing up sharing about what you do with the energy of certainty.?

If you are in the business of transformation, your clients will also want affirmation from you that it is possible for them to achieve the result, for their specific situation, despite being (fill in the gap) - albeit with your support.?

They are looking to you to be their guide.

They need to trust that you are the right person.

That you will not disappear on them.

And there is one little word makes a huge difference in how you show up.

• It’s the difference between really believing in what you do and not.
• It’s the difference between showing up in your power or being part of the crowd.

This one word switch creates a huge belief shift, taking you from being one of many to being uniquely you.

It starts with switching out one little word "a" for another "the".

Let me share by 3 examples:

Example 1: a

• Defining your Signature Solution is?a?powerful way to build a profitable, impactful business.

This statement tells me that 'Defining Your Signature Solution' is one of many options out there that could build a profitable, impactful business.

Example 2: the

• Defining your Signature Solution is?the powerful way to build a profitable, impactful business.

This statement now tells me that 'Defining Your Signature Solution' is the solution to build a profitable, impactful business. I now see the belief in this statement, and how it's a unique answer to what I wish to achieve (to build a profitable, impactful business).

But to bring in the full energy of certainty we use an amplifier word:

Example 3: the most

• Defining your Signature Solution is?the?most powerful way to build a profitable, impactful business.

This statement now tells me that 'Defining Your Signature Solution' is the best solution to build a profitable, impactful business. There is the energy of certainty now captured in the statement.

Can you feel the difference??

• Example 3 places your flag firmly in the sand,
• Example 1 has that flag lying on the sand having been knocked down by others.
• Example 2 is upright, but sways in the wind.

Action for your business:

Today, try to switch out "a" for "the" and see how you can bring the energy of certainty to your business.

A Note on Defining Your Signature Solution

The sentence I shared to show this example is a phrase created specifically to highlight your unique premise - for me this is "Defining Your Signature Solution".

When I go through the full exercise with clients, this is called "Creating Your Sun Statement."

As it holds your business together and provides the life energy from which all the other parts flow.?

It's an exercise that all my Sparks inside my business accelerator love as it sets them in their true power, stands them out from the crowd by stating an opinion.?

And to get sales, you need to have the energy of certainty.?

And I believe that as a coach, consultant or creative, defining your Signature Solution is the most powerful way to build a profitable, impactful business.

And I help you do that, fast.

Your Signature Solution is the overriding umbrella that covers your complete offer suite and product box. It's your flag in the sand, your unique premise that others can sign up to, believe in and desire.?

Do you have your Signature Solution defined?

If not, let's talk.

Susanna

The Signature Solution Strategist

www.TheSparkSpace.com

About Susanna

Susanna Reay is an award-winning online business clarity coach, author and speaker who’s been bringing creative, streamlined solutions into small service-based businesses for over 20 years.

Susanna brings a unique perspective informed by her multi-cultural life, her professional training in design and business strategy, and her strengths as an introverted divergent thinker that enables her to decode complex ideas into profitable, scalable offers.?

Her?book, The Introvert Way? Roadmap, and her programmes?have been the catalyst for growth for clients who’ve integrated her unique?Sparkle Frameworks? ?into their business.

Susanna is currently based in Oxfordshire, U.K. and has been serving clients globally online since 2002 from many locations!

www.susannareay.com