The Enemy of a Clear and Inspiring Vision Statement

A well-written vision statement can be a powerful tool for improving productivity and customer satisfaction. It can provide a clear and concise roadmap for the company, helping employees to understand the company's goals and how they can contribute to achieving them. It can also create a sense of unity and purpose within the company, and make it more attractive to potential employees.

However, a buzzword-laden vision statement is unlikely to have any of these positive effects. In fact, it is more likely to have the opposite effect, by confusing and demotivating employees. Buzzwords are often vague and meaningless, and they can make it difficult for employees to understand what the company is actually trying to achieve. This can lead to decreased focus and motivation, which can in turn lower productivity and customer satisfaction.

In addition, buzzwords can make the company seem less credible and trustworthy. When employees see that the company is using buzzwords to hide its true intentions, they are less likely to be engaged and productive. This can also lead to decreased customer satisfaction, as customers are less likely to do business with a company that they do not trust.

Here are some tips for writing a vision statement that is not buzzword-laden:

• Be specific. What do you want your company to achieve? What kind of impact do you want to have on the world?
• Be clear. Avoid using jargon or technical language. Your vision statement should be easy for everyone to understand.
• Be concise. Your vision statement should be no more than a few sentences long.
• Be inspiring. Your vision statement should motivate your employees and customers to want to be a part of your company.

Here is an example of a well-written vision statement:

"Our vision is to be the world's most customer-centric company. We want to create a place where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices."

This vision statement is specific, clear, concise, and inspiring. It tells us exactly what the company wants to achieve (to be the world's most customer-centric company) and why (to create a place where customers can find and discover anything they might want to buy online, and to offer its customers the lowest possible prices). It is also easy to understand and remember.

If you're looking to improve your company's productivity and customer satisfaction, take a close look at your vision statement. If it's full of buzzwords, it's time to rewrite it.