endra  -  Goodbye alt-146, hello "e".

endra - Goodbye alt-146, hello "e".

Over the last few months, we have had many great meetings and engagements where we have learned quite a bit- leading us to be more succinct, product focused, and efficient.  But we also learned that no one can pronounce our name…ever.  We knew that the name would be difficult when we chose it, but thought that it would spark initial conversations about "Change" versus presenting long term branding and name recognition challenges.  Unfortunately, in the end, it is the name that must change.

 

In the next week, we will be changing our name to endra and updating our branding, including our website: endra.io.  The new name, endra, still retains the connection to our original name, and the intent of enabling change, but is certainly easier for everyone to pronounce and spell. …another big plus is that there aren't any ascii or unicode characters required to type it!

That's ?wesome! Especially like the no caps. Caps are so inefficient :)

Don Cole

Vice President, US Strategics

8 年

Endra it is my friend! Dc

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