Endineering Newsletter 23. Mar
Joe Macleod
I design endings. Founder & Head of Endineering at andEnd. | Author of Ends & Endineering | TEDx Speaker | Mentors the world’s leading brands in creating the best consumer endings
This month newsletter considers the 5rs and why altruism is no match for marketing, what an Ends project looks like, and Phase 5 of ending – Settled.
Also, had a great week in London. IXDA London event, hosted delightfully at ustwo . Thanks! Also introduced American students from the London Accent course to the theme of Endineering.
Students from the ESC Clermont Business School. MSc. Strategy & Design for the Anthropocene, in Lyon, France, graduated after completing a 3 week project on Endineering.
Endineering Talk to the Mideva Fellowship at Mideva Labs . Which teaches professionals about research and human centred design in Nairobi.
New Endineers graduated from Cohort 8. Yay! Congratulations. ??
725 Endineers have now graduated on the different Endineering courses I offer. ?Amazing ??.
The 5rs. Why altruism is no match for marketing.
The 5 r’s ?(reuse, reduce, recycle, repurpose, and refuse) (or most variants of r’s) requires amazing altruistic behaviour of the individual. Which is the same individual that has been doing the heavy lifting of previous issues. This is not fair on that individual. Or going to achieve the behaviour shift we need on mass.
What would an ends project look like?
A short project can help you get started. ??
Whether its physical products with recapture rates, recycling, and reverse logistics, aligning with circularity ambitions, or a service business needing to align with legislation and increase brand equity, or a tech business wanting to honour privacy and data quality, endings are an important part of your customer experience.
See more >here<
Phase 5 of ending. Settled.
Confirmation that all is done.
At this point both parties should be feeling satisfied that the end has come.
Next Endineering course starts May 7th
Discount code of 25% off course: 25offendscohort
Additional and significant discounts available for people looking for work and people working for charities (get in touch).