Endineering. Newsletter 20. Dec
Joe Macleod
I design endings. Founder & Head of Endineering at andEnd. | Author of Ends & Endineering | TEDx Speaker | Mentors the world’s leading brands in creating the best consumer endings
Here are a few of the highlights...
The word 'Endineering' is patented. The Endineering online course has really picked up - over 650 Endineers now. Gained some incredible new clients with Fairphone, Booking.com and Logitech. And introduced the theme of endings with talks at other great companies - Ford, Influence Tech, Synapse, General Motors, GreenBiz, Lloyds Bank, KTN Innovate UK. Hopefully the talks will inspire them to become endineers too? Podcast are picking up and becoming another common way to share to new audiences - School of Start Ups, Sustainable UX, Limeloop. Conferences seem to be picking up again after the pandemic. It was also really nice to see old friends at some of the events - IXDA Zurich, Push Conference Munich and met new people at new conferences - Circularity 23 in Seattle. I always like to share the theme of endings with younger audiences and help deliver new content for schools and universities - HSLU Switzerland, Berghs Sweden, ESC Clermont School of Management and Strate Ecole de Design Lyon, Kaos Pilots and Hyper Island.
What a great year.
Thanks to all those who helped. I really couldn't do it without your support and championing from the sidelines. Thanks!
Next Endineering course starts January 30th.
Start the new year changing. Stop designing products Earth doesn’t need. Start designing endings that provide resolution, resource capture and reflection.
Next course starts January 30th. https://www.andend.co/cohort
Not sure you feel the same, but Christmas I find quite conflicting. On one hand I really enjoy catching up with old friends, family, and loved ones. Giving and receiving gifts is historically and culturally a big part of that. Although I appreciate effort goes into these on many levels, I feel anxious about the redundancy in many gifts and how short the usable life span of some of these are.
So in contrast, lets look at the end of some of the most common gifts for the holidays.
Perfume.
Wine.
Jewellery.
Phones.
Headphones.
Socks.