Endineering. #12. April. How brands end.
Joe Macleod
I design endings. Founder & Head of Endineering at andEnd. | Author of Ends & Endineering | TEDx Speaker | Mentors the world’s leading brands in creating the best consumer endings
Hi.
Over the last few weeks I have completed the annual Endineering course at Berghs School of Communication. Agreed terms with one of the worlds biggest produces of peripherals for talks and training of their design and sustainability teams. Been invited to speak about the importance of endings at Circularity 2023 in Seattle. And we finished Cohort 5 with a wonderful group of new Endineers. Over 30 Endineers graduated this month. When is your turn?
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Discount code of 25% off May 9th Endineering course: 25offendscohort
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Brand equity ends like this.
Brands lose lots when a customer leaves. Not just the revenue of a loyal customer, but, arguably more important, the brand equity. Gargantuan effort, resources, and money spent at the beginning is lost at the end.
Ask any consumer, who found it a difficult to leave, what they think of that brand after departure and you will always hear their promise of ‘never again’.
Read more on the Endineering blog >here<.
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Proud of your brand?
Brand attributes tend to dissolve pretty quick when the customer wants to leave. All of a sudden, where there was clarity, there is now avoidance. Where there was transparency, there is fog. Where there was honesty, there is now mis-direction.
Some brands are realising they have to do better with their brand at the end. Certainly they realise that bad endings will shatter brand equity, and limit customer engagement to one sales-cycle.
Read on the Endineering blog >here<.
领英推荐
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Open to work? Looking for a job?
Others have gone through the Endineering course in your situation. They found it really helped them rethink, meet new people, build confidence and also have a unique and inspiring discussion piece, that set them aside from the crowd. Something memorable to say in the interview
“I am an Endineer.”
“What’s that…?”
So, I wanted to push to help as many people in that situation as possible so I am offering at cost / 70% off vouchers to become an Endineer.
Get in touch if you are in this situation. email: [email protected]
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What happened.
Another 30 Endineers graduated.
Cohort 5 complete
Wonderful business engagement agreed
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What’s happening.
Cohort 6 will kick off on May 9th.
Talking at Influence Tech
Developing new tools for Endineers