Endineering. #11. March 2023.
Joe Macleod
I design endings. Founder & Head of Endineering at andEnd. | Author of Ends & Endineering | TEDx Speaker | Mentors the world’s leading brands in creating the best consumer endings
Hi.
It has been a busy month. Completed a wonderful engagement with a new client, Fairphone . Taught at the HSLU Hochschule Luzern school in Switzerland, bringing more Endineers in to the community. And spoke at the IxDA / #IXDA23 conference in Zurich about identity and measurement at the end of the consumer engagement.?
Endless Scroll
There is something poetically appropriate about endless scroll and its role in consumption. Where other versions of consumerism have certainly aimed for an infinite delivery of a product or services to the consumer. None have succeeded to balance the content so well with the distribution method. Endless scroll is the high-fructose corn syrup of your social brain, served through lit screen until your battery dies or you emotionally break under the strain of FOMO.
Read more on the Endineering blog?>here<.
Ending type: Time out
A Time Out type of ending is a product that is delivered over a fixed period. Such endings could include: a 3-year education course, or a 2-week holiday. Once that period has expired, then so does the service. For physical products, this could be a sell-by-date or a warranty period, past which the manufacture or supplier believes the product will be subject to ware & tare or decay that risks the ideal product experience. For digital products this might be a 1-year subscription to a computer application, or a 24-hour rented film.
Read more about the Types of Endings?>here<.
Case studies for businesses.
How to engage.
Different companies engage with the theme of Endineering in different ways. Below are a few examples to show routes for your business and product needs.
Read more?>here<
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Become an Endineer.
Two courses currently available. First one is happening tomorrow! Last chance to sign up. But, don't worry. There is another happening in May.
Endineering cohort course 5. Starts March 21st
Endineering cohort course 6. Starts May 9th.
What happened this month.
Completed client engagement.
Talk at IXDA Zurich
Teaching Endineering at HSLU
What’s happening soon.
Cohort 5. Kicks off. March 21st
Teaching Endineering at Berghs School
Talk at Service Design Studio
Podcast interviews coming