End of Summer - ?!?

How are you spending this last week of summer?

It is a perfect time to dot the i's and cross the t's on your fall launch plans...(you do have some, right?).

I LOVE September and the "back to school" vibe - but then I loved being in school all the way through college. :)

And it's one of the two biggest months of the year for launching or expanding your enrollments in your coaching program. (I bet you can guess the other, right?)

But what works now when it comes to enticing and enrolling new clients?

This week's article is a simple formula to use in planning any launch...and you want to be doing them regularly.

Be sure to join me this Wednesday for a brand new FREE training designed to help you with creating content that converts - whether it's for a launch or for brand building and booking calls between launches - you can register here.

Do reach out if you need guidance on your offer or launch strategy, content creation, the tech to support the launch or our DFY shortcut to selling digital products same day without the hassle of creating the product and emails yourself.

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5 Keys to a Successful Fall Launch

Not hearing enough yeses?

These days people naturally procrastinate on making decisions to get help until either (a) the pain of staying the same is greater than the pain of reaching out, or (b) they are given an incentive to do so.

So even if you offer an evergreen coaching program, or people can hire you one-on-one any time of the year, it's critical that you provide Enrollment Windows when they have a reason to stop deferring the decision and jump in.

Keep these 5 principles in mind whenever you are launching (or re-launching) your coaching services:

1- Allow ample time for all phases of the launch.

The biggest mistake I see coaches make is having too few days allocated to attracting, engaging and nurturing their leads - as well as inviting sales once the offer is made. Ideally this is a 4- to 6-week cycle you go through multiple times through the year.

2 - Provide a bonus instead of a discount.

Discounting professional services does you a disservice. Instead, offer a super juicy bonus (like a done-for-you option or something that speeds time to result or makes the process easier).

Make this bonus available ONLY during the Enrollment Window - and highlight it in multiple messages culminating at the end of the Window.

3- Make people ask for the link to register.

Even as recently as a year ago, it was common practice to just include the link to a webinar or launch in an email or post.

No more!

Post value-based content, and then invite people to request the link to register. This tells you with specificity who is most interested and who you should focus your nurturing and follow-up efforts on.

4 - Connect before the launch.

Once someone registers for your launch, DM or text them!

This helps you segment your list of leads and continue the personalized experience through your launch period.

5 - Consider a downsell once the Enrollment Window closes.

Once you have secured the buyers who are all in on your primary offer, then what?

No need to just wait until the next launch!

First, consider a downsell such as the program content without coaching to people who couldn't quite swing the coaching financially.

Second, post regular calls to action to book calls with you between launches - and remember that many people go through two or three launches before the timing, finances and finishing any other programs makes them ready to enroll.

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About the Author/Publisher

Marcia Bench is CEO of Female Founders Growth Academy, her fourth business, dedicated to helping female founders rapidly grow their businesses with authority-building organic marketing.

Her online career began when she founded the first career coach certification company in the world in 2001. She sold it in 2020 after 19 years and expansion into 42 countries. A 29-time author, Marcia was the third author published by Hay House. Her books include?The High-Ticket Group Coaching Method?and?Conscious Client Attraction.

She is a former attorney and corporate executive with more than three decades of expertise in business, marketing and entrepreneurship.

Her web site is:?https://femalefoundersgrowthacademy.com