The End of Subscriptions?

Every day I read about a new OTT or other service that's offering a bundle of content for a monthly subscription. It reminds me of a story I heard when iTunes launched to sell tracks a la carte. Steve Jobs specifically stayed away from subscription services because he supposedly said subscriptions are what guys in business development dream up for consumers. Nobody wants subscriptions. So I keep thinking WTF is up with all these subscriptions? Will most of them fail? And ultimately who really needs or wants that many subscription services?

To prove the point that the end consumer has limited appetite for multiple subscriptions I decided to audit what exactly my family subscribes to. The more I looked, the more I found. Here's the initial list:

Content:

Netflix, Hulu, HBO, CrunchyRoll, Dotabuff, a Twitch Channel, The New York Times

Sports:

Direct TV NFL Package, NBA League Pass, Various Fantasy Football publications

Music:

Spotify (3 different ones so no one gets bumped off at work or school). Pandora, Sirius XM

OK so I am up to 15 subscriptions so far without even really trying. Yikes. I could dig up even more if I scanned my credit cart receipts but I have seen enough. Maybe Steve Jobs and I are wrong. People will buy a lot of subscriptions if the content is compelling and differentiated enough. The end of subscriptions? Maybe just the beginning.