The End of SEO, Marketing Summit Notes,… & Online Marketing

Happy Halloween!? ?

Nothing says "spooky"?like The Mather Group crew celebrating in costume.

Speaking of spooky... SEO's been getting a bit eerie itself.?I hosted an SEO panel?at the MarCom summit?(with the best background for a panel) yesterday. It was standing room only, and I did something I rarely do when moderating - we opened it up for questions early, and answered them for 35 straight minutes.?It showed the depth of curiosity about all the changes currently going on, and was a great job by the panelists of addressing the concerns and questions of the crowd.

Key highlights included:?

• Keep learning, be curious, and unanimously, make sure you have great content.?And, SEO's not dead, it's continuing to evolve.??
• Lots of discussion of favorite tools (which you can find on the LinkedIn thread below).?
• Google's approach (and several mentions of the recent?Creator Summit)?to updates, which occasionally feels like many of the people at Google may be unaware of the changes AI is making to their results.??

Here’s a rundown of the top B2B marketing insights from the event:

• Dark Social: (From the B2B panel) Forget the classic seven touchpoints, try 200+, with only 20 or so visible! The funnel’s not just dark; it’s downright labyrinthine.
• Session title gem: “There’s no ROI in boring.”
• Authenticity is everything: Brand comms need to evolve at the speed of culture.
• Edutainment is rising: Blending education with entertainment is a winning strategy to cut through the noise.
• “Brands needs to move at the speed of culture”
• Washington Spirit:?Ability to accelerate connections with consumers on social media is what leads to explosive growth

Real-time Tweeting is on the decline.?LinkedIn seems to be the platform of choice (?LinkedIn?feed vs.?Twitter Feed from MarCom Summit).?

Seth Godin’s words from earlier in the week stuckr—“Good surfing is finding the right wave”. Here’s to catching the right ones as we sprint toward the end of 2024!

Job postings of interest:

• Director, PR and Communications - LATAM -?Tiffany & Co.
• Vice President Brand Strategy -?Cracker Barrel
• Chief of Communications and Strategies -?City of Philadelphia
• VP, Global Integrated Marketing -?HEYDUDE
• Director, Internal Communications - The Washington Post?
• Vice President, Investor Relations -?YETI

Stay safe,

Josh

P.S. Join me for next month's webinar on, "Bulletproof Reputation: Protecting Brand Identity on Google and Beyond".

This Week's Featured Content

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Tell me, lover

Now that you made your change

Was your soul rediscovered?

Was your heart rearranged?

Are you still takin' pills in the mornin'?

And did you lose that longin' now

For a walk through an ocean town?

'Cause this town's just an ocean now

You don't hate the summers

You're just afraid of the space

Askin' strangers for answers

To forget what they say

If the Magic from the Movie “Practical Magic” Had Actually Been Practical

The night is a blanket seamed with teeth

I don't know why it seems so sweet

It might be nothing

It might be nothing, nothing

But autumn arrived while I was asleep

The leaves are collecting in our street

I can do nothing, nothing

I can do nothing, nothing

And just when I find the words to speak

The night turns cold and I turn weak

So I say nothing

So I say nothing

This Map-Wikipedia Mashup Does Something Google Maps Can’t

Daddy was a mourning dove born to be away

His body hurt in spite of the medicine he made this time

To hold off the outside

You once made me of love with your hands

Still wet from the clay you brought me to life

Safe from the outside

Come back, back from, back from the city

Dry out your mind I'm all that you have left

I can forgive you your love

I can give you my love

Throw Out Your Black Plastic Spatula

Torn down, full of aching

Somehow our youth would take the blame

Worn out, the way we let it stay

Taught how to celebrate it

All out, I'd replicate your pain

Climb down, if only for a taste

Hallowed, but hesitated

Shallow, but full in all your veins

Shadowed by every other weight

Google Search Demoting Content That is Starkly Different from the Main Content of the Site

If heaven is a dim light

From your mouth to mine

Still I dream completeness

From another's kiss

The sweetness from another's lips

Slow down

When do I let it rest?

When do I leave?

A piece of me was built by this, babe

It was a former kiss

The madness on young lovers' lips

Fast like a match