In the end, no one wants to admit, but “It is all about selling”

Days ago, I read a poll on LinkedIn from a site called “The Daily Sales”, about what task Is more difficult in a business: the Marketing or Selling of the product ?. For the vast majority, participating in the poll, selling is more difficult

I have been working, for many clients, as a consultant in different types of business also as an entrepreneur myself. Of course, I was forced, because of the typical budget restrictions, to take the selling task into my own hands. And for certain, I can say that selling is not only harder than doing the marketing, it is the most important, essential and difficult task in any type of business.

Nowadays - in a time of pandemic is even harder- more than ever we have to adapt to new technologies and ways of streaming trying to make first contacts and continue the process, perhaps all online, up to the closing.?

For example historically, when you perform the marketing for a product or service, rarely you are face to face with the client, but this is not the case in selling. Those processes usually are face to face, and they need to be face to face. It is in the nature of everyone that dedicates his life to sell. But now with the Covid many times, you can’t, so t is crucial, for a salesperson, to adapt himself to new technologies and get used to them because they’re here to stay.

Therefore a company must invest, in their task force, with training, coaching, and all types of meetings to help them adapt to this reality because it is the only department that is responsible to bring money to the business.

The organizations that in this pandemic decided not to invest strongly in helping their sales force into the new 2.0 environment are going to have a big profit problem that no cost cut can solve.

So, my friends in the end it is all about selling, always remember this.

And always final recommendation and contributions like in all my articles, follow sites like The Daily Sales and others if you are into sales, to be updated in new ways of technics for the salesperson.

By Professor Agustin A Cohen, MBA