Is this is end of mass produced fine jewelry?

I do not think so. However the trends appear apparent. The high end, fine jewelry market is having to look at their production and product in order to remain competitive. There will always be a need for the very best to show your loved one quite how much you love them, but what would you choose to show this?

With companies like Pandora selling high quality, handmade jewelry at a price which is more affordable and a company which is ever expanding, the fine jewelry field is having to look at their competitive edge.

They are looking at new dimensions, including the buying and fashion trends of new generations of people buying fine jewelry. I would be interested to find out who will have the competitive edge with John Hardy, David Yurman, Tiffany and Cartier being the forefront players.

Companies like John Hardy have bespoke collections appealing to that uniquely special market. Others are looking at modern pieces to raise the bar.

What are your thoughts?

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