This is the end of Gridaly as you know it...

7 reasons why we rebranded Gridaly

1. Brand vision and mission

As the Greek philosopher Heraclitus of Ephesus used to say, "The only constant thing in life is change." All changes, whether in the events market or consumer habits, have fostered the development of our business strategy and crystallized a very specific brand vision and mission.

At Gridaly, we treat events as a way to achieve our goals - business, networking, marketing, entertainment - in a word, any goal. In our world, participants don't have to get wrapped up in organizational matters, and all processes around events are completely seamless for them.

The refreshed approach is a certain new stage in the history of our brand, so we decided to mark it strongly... with a new visual identity!

2. New technological solutions

New demands appear in the event market all the time, and our team consistently responds to them by offering brand-new technological solutions. Over the past several months, the software we provide has developed so much that we felt the need to categorize the tools and technologies developed at Gridaly. We have identified 7 areas in which Gridaly software supports event organizers:

?? registration and ticketing

?? event promotion

?? broadcasting and VOD

?? networking and matchmaking

?? trade shows and sponsorships

?? increasing engagement

?? managing attendees

3. New products in the portfolio

A lot has changed at Grdialy over the past 24 months! We have developed a fully functional mobile app (Gridaly Mobile App), an advanced event page builder and a new registration module (Gridaly Landing Page & Registration), a ticketing technology and check-in app (Gridaly Ticketing & Check-in), and an AI-based matchmaking technology that supports event participation (Gridaly Matchmaking & AI). Of course, we didn't forget about our online platform, which we called the Gridaly Web App.

Distincting the 5 main products and 7 solution categories within the Gridaly brand required us to create new visual communications that show them in action. It was a great opportunity to dress them in new branding and break away from the old image.

4. New brand/product positioning

How we think about our product has also changed over the years. It used to enable people to meet in a virtual space. Today, Gridaly's software focuses on the participants' experience, making it top-notch, increasing their engagement, and helping them achieve their goals.

5. International expansion

It's good to be a leader in the local market, but we still have an appetite for bigger challenges. We are implementing a global expansion strategy, with more and more international projects, including for entities in Germany, France, the UK, and Hungary. New, refreshed branding and "edgier" communications will support us in being a brand with global reach.

6. Freshness and innovation

In the new visual identity, we opted for minimalism, modern forms, and roundings, as well as bold colour contrasts. The freshness in the visual layer shows that we are moving with the times - we are a technological pioneer, an "early adopter" that notices and uses trends (such as artificial intelligence in our matchmaking technology).

7. Changing communication strategy

The brand's communication strategy hasn't been spared change either. Gridaly is an industry leader in technology solutions for all types of events. We are aware of this, we are proud of it, and we want to share our pride with the world. Hence the new, feistier tonality of communication is now accompanied by a new design - more modern and "bolder".

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