Making a Mobility Offer Candidates Can't Refuse

In the quest to combat climate change, businesses are embracing their role in reducing CO2 footprints. A critical area where significant changes are being made is in corporate mobility policies.

These policies are evolving not only to prioritize sustainability but they also can strengthen employer branding, making companies a more interesting place to work. By offering employees diverse and eco-friendly transportation options, companies are actively contributing to a greener future while solidifying their reputations as employers of choice. In this blog, we'll explore how corporate mobility schemes are revolutionizing the way we commute, benefiting both the environment and the company's brand.

For recruitment professionals this a shift, as it is no longer possible offering company cars as a kind of benefit, now it is about sustainable commuting and business travel options.

See for example this offer from a global consultancy agency in the Netherlands:

Mobility scheme: contribute directly to our ambition to reduce the CO2 footprint to zero by 2025. With our scheme, you can choose from a wide range of sustainable options. Think of using lease bicycles, electric shared scooters, electric shared cars, flexible lease cars, and various subscriptions for public transportation. An app provides insights into your CO2 footprint.

Expanding Sustainable Choices

Modern corporate mobility policies like the mentioned one are built on providing employees with a wide range of sustainable transportation options. Through these mobility schemes, companies allow individuals to make conscious choices that align with the company's commitment to achieving a zero CO2 footprint by 2025. Employees are encouraged to consider alternatives such as lease bicycles, electric shared scooters, and electric shared cars. Not only do these options reduce emissions and contribute to a healthier environment, but they also make the company an attractive place to work.

Suppose you live within a reasonable distance from the office. Instead of relying solely on traditional transportation methods, you have the freedom to choose a lease bicycle for your daily commute. This not only reduces your carbon emissions but also promotes a healthier lifestyle and helps you save on fuel and parking expenses. On occasions when you need to travel a bit farther, you can opt for an electric shared scooter, providing you with a convenient and emission-free mode of transportation.

The modern corporate mobility policies go beyond encouraging eco-friendly transportation modes; they also prioritize flexibility and accessibility. With the inclusion of flexible lease cars, employees have the freedom to select vehicles that cater to their specific needs, optimizing efficiency and minimizing unnecessary carbon emissions. Moreover, various subscriptions for public transportation are provided, empowering employees to easily access and utilize greener modes of travel. This emphasis on accessibility enhances the company's appeal as an employer that values work-life balance and sustainability.

Technology plays a vital role in driving the success of these kind of corporate mobility policies. A dedicated app is often integrated into these schemes, providing employees with insights into their personal CO2 footprints. Real-time data allows individuals to track and monitor their environmental impact, fostering a sense of responsibility and accountability. By leveraging technology, companies empower their workforce to make informed decisions and actively contribute to the collective effort of reducing CO2 emissions. This technological integration further enhances the company's image as an innovative and future-forward employer.

Implementing sustainable mobility policies also creates a range of advantages for both companies and employees. By promoting eco-friendly commuting options, businesses enhance their employer branding, positioning themselves as environmentally conscious organizations. This strengthens their appeal to top talent seeking companies that prioritize sustainability. Additionally, adopting sustainable mobility practices can reduce congestion and improve air quality in urban areas, creating healthier and more livable communities. Employees also enjoy the advantages of cost savings, improved well-being, and reduced stress associated with sustainable commuting choices, making the company a great place to work.

Shift impacting how to engage talent

Recruiters should not only be well-versed in the details of these policies but also understand how they align with candidates' individual needs and preferences. By providing tailored information and showcasing how the mobility schemes can enhance candidates' work-life balance, promote healthier lifestyles, and contribute to a greener world, recruiters can effectively engage and attract top talent.

The shift towards corporate mobility policies that prioritize CO2 footprint reduction will have an impact on talent engagement strategies. To successfully attract and retain top performers, recruiters must ensure they are fully familiar with these modern policies. By effectively communicating the value and benefits of sustainable mobility options, recruiters can engage candidates who appreciate and align with these initiatives. Ultimately, the integration of these policies strengthens the employer brand, creating a workplace where employees feel valued, inspired, and proud to contribute to a more sustainable world.