The End of Amazon

One of my fav authors @DougStephens says in its brutal article THE END OF AMAZON https://www.retailprophet.com/the-end-of-amazon/ ..... "As a shopping experience, Amazon is about as elegant and enjoyable as a chainsaw. But like a chainsaw, Amazon is purpose-built to do one thing and one thing only; to deliver the largest selection of products with the greatest level of speed and convenience… period. And if you know what you’re looking for, it’s a sharp tool that works brilliantly.

The problem is that we, as human beings, don’t merely shop to acquire products. Not all the time anyway. We also shop to discover new things, to socialize with friends and to entertain ourselves. We shop for the thrill of the hunt and the associated dopamine rush to our brains when we find it. Amazon seemingly has no interest in these less transactional elements. Shopping on Amazon remains a solitary, static and sullen activity: a Sears catalogue on digital steroids."...