End of 2022 industry "wrap ups" for the media

As we approach the Thanksgiving holiday in the U.S., it signifies the coming of the end of the year.

In retail, this is your profit season. You work all year to basically break even and Black Friday to Christmas Day is your profit season (did you know I owned a retail store for 10 years?)

This is also peak season for media for end of year wrap ups in your industry. Not to discourage anyone, but this is also the busiest pitching time in the media so it's important to have something that really stands out or is very enlightening to say about what's happened in your field this year.

Best case scenario, you made an unlikely prediction at the beginning of the year and it came true. If you were that thought-leader in your industry, NOW is your time to really shine in the media by bringing that to light and sharing your expertise. (Keep that in mind for January too. Will you be the groundbreaker of 2023?)

The media loves end of year wrap ups so start thinking about everything that happened in your industry this year and how you can tie it into something to give it WOW factor for the media to pitch and get the "yes!"

I hope 2022 has been prosperous for you and full of media exposure and whether you've started or not, now is the time to get going with your wrap up of industry trends for the year and start thinking about your 2023 predictions.

Let me know what you come up with!

If you are in the U.S., Happy Thanksgiving on Thursday!

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Christina Daves?is a PR Strategist and the Founder of PR for Anyone?. She helps products, services, and brands go from established to known through media. She is the best-selling author of two books on the topic, has personally appeared in over 1,000 media outlets, and together with her clients has over 1 billion views and over $100 million in sales from free publicity. Get her free Guide,?3 Steps to PR Success,?and a bonus video on how to nail your interview by speaking from your power.