Encashing Google Duplex

In the recent i/o conference, Sundar Pichai introduced the next-gen Google assistant, Google Duplex.

This AI based tool will help you automate many of the simple tasks which neither need your intervention nor worth your time, but you kept doing it since you never had any support earlier. Tasks like, booking a barber’s appointment or booking a cab can get super easier with the upcoming Google Duplex. 

(Google Duplex: https://www.youtube.com/watch?v=D5VN56jQMWM)

With Siri, Cortana, Google assistant, Alexa the voice searches are going up dramatically & now this AI backed software will boost the overall growth even more. Though it’s intended towards making a common man's life simpler, there lies a business opportunity too.

What kind of businesses can be benefited out of it?

The local businesses i.e. the b&m stores will get the maximum out of it. Google has subtly given an invitation to all those local ambitious stores to come on web & work for it.

These stores can even attain the ‘position zero’ in their niche with the correct content strategy & get featured in the voice searches.

Facts to be considered:

• Voice assistant reads out only the featured snippets/ answer boxes by Google.
• Study says that around 45% of smartphone users and around 50% of smart speaker users use voice searches daily to find information about the local businesses.
• Majorly the searches are around restaurants, barbers, doctors, saloons etc.

How can the opportunity be leveraged:

It makes sense for a local business to write the most relevant content around the niche questions which people in its vicinity are looking for. Though the search volume for these questions might be low but a correct strategy can flash the business in featured snippet section generally referred as the position zero in google ranking.

Undoubtedly, this can help the businesses achieve some extra pounds plus the customer delight. 

The Approach can look like:

To conclude, it can be seen that the voice search with an AI base is going to change the shape of local businesses if taken sportingly. 

Feel free to express your views in the comment section.