enba 2023, Punit Mishra, Meta and other newsmakers this week
enba 2023: ABP Network, Aaj Tak, India Today, NDTV 24X7 win top honours
At the 16th edition of the exchange4media news broadcasting awards (enba) on March 30, Vineet Jain was given the Lifetime Achievement Award while Avinash Pandey was honoured with CEO of the Year title. The dazzling awards night honoured the best in the Indian broadcast news industry.
Industry calls for independent audit authority to tackle ad fraud
In the digital world, every click, view, and impression is a potential customer. However, multiple advertisers are facing the challenge of ad fraud. It's the digital equivalent of a modern-day heist, where cybercriminals employ sophisticated tactics to syphon off billions of dollars from unsuspecting brands. With billions of dollars at stake and no industry left untouched, calls for a system to plug ad spend leaks have been growing more stringent.
Punit Mishra moves on from Zee
Punit Misra, the President – Content and International Markets at Zee Entertainment Enterprises Limited (ZEEL), has moved on from the company, reliable sources have told exchange4media. Misra was in charge of content for both the TV network of ZEE as well as its digital offering ZEE5, both domestically and globally. He also managed ZEEL’s international business spanning 190 countries.
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Indian advertisers worried over inflated viewership lawsuit against Meta
Tech giant Meta has landed in legal trouble with regard to its advertising practices and data transparency as advertisers in the US filed a class-action $7 billion lawsuit against Facebook and Instagram in San Francisco, California. The Indian Society of Advertisers is looking into the matter while other industry experts opine if the case proceeds to trial more affected advertisers could potentially seek compensation.
Vikram Sharma to head consumer products for Warner Bros
Warner Bros. Discovery Global Consumer Products head Robert Oberschelp announced that Vikram Sharma has been named Group Vice President, Head of Consumer Products, APAC, effective April 1. Sharma will report to Oberschelp, Head of Warner Bros. Discovery Global Consumer Products (WBDGCP), and part of Warner Bros. Discovery’s Revenue & Strategy division helmed by Chief Revenue & Strategy Officer Bruce Campbell.