Enabling strategic decision-making that is fact-based, not hype-driven
Helena Jochberger, CGI’s Global Industry Lead for Manufacturing, shares how the CGI Voice of Our Clients insights informs her clients’ strategic investment decisions and helps decision-making become neutral and fact-based, not hype-driven or gut-based.
CGI Voice of Our Clients (VOC) conversations are frank, honest discussions with my clients. The goal is to listen to their challenges and let the VOC data speak for itself.?
As part of these conversations, we share aggregated, anonymous data about the leading practices of their peers and organizations across industries and geographies. My clients find these insights very valuable. It allows them to recognize their maturity level compared to those organizations producing expected results from their digital strategies (we refer to these organizations as “digital leaders”) and those that are not. In many cases, my clients know their position vis-à-vis digital leaders, but now their assumptions are validated by hard facts.
The VOC program represents the basic features of design thinking, in that empathy and human awareness are central to these discussions.?
This data also informs their strategic investment decisions, including the technologies they need to invest in to catch up with digital leaders or widen the gap with their competitors. Recently, the CIO of a large European manufacturer told me: “These conversations are very valuable because it shows us that we’re on the right track with our investments.” For a large North American manufacturer I spoke with, the VOC insights are catalyzing the start of their Industry 4.0 journey, as many of their peers are already exploring the adoption of Industry 5.0.?
These open, candid conversations allow the opportunity to connect on a human level. In fact, the VOC program represents the basic features of design thinking, in that empathy and human awareness are central to these discussions. Such conversations are integral to building and nurturing trusted relationships with our clients, which is the bedrock of engaging with them and delivering continuous value.
Another benefit of the VOC program is that it is an excellent example of how to become a data-driven organization, right from qualitative and quantitative data collection to its analysis and, of course, to how the data is then communicated. Strategic decision-making then becomes neutral and fact-based, not hype-driven or gut-based. And this exactly is how we’re helping our manufacturing clients become data-driven enterprises using our Unified Manufacturing vision.?
At the end of my client conversations, there usually is a request to share these findings again with the broader management teams. To me, this illustrates the clear value these conversations bring my clients.
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If you’re an industry leader looking to build more value into your organization, get in touch with me to learn how the Voice of Our Clients program can help you gain insights you can act on.?
Learn more about CGI Voice of Our Clients
Annually, CGI leaders meet with business and IT executives to gather their perspectives on the trends affecting their enterprises. These industry insights - including the attributes of digital leaders - lead to actions to best satisfy the needs of your customers and citizens.
Voice of Our Clients gathers our clients’ perspectives on the trends affecting their enterprises. Learn more on our website.
CGI Voice of Our Clients provides actionable insights for industry best practices.
More insights from leaders around the world
Several CGI leaders and experts around the world share the value the VOC program brings to their clients in this article series: