Enabling Operational Change in Self Storage Players
Parks Associates
International market research firm studying connected home and entertainment trends, small business, and multifamily
The self-storage market leans heavily on manual processes and on-site staff to conduct much of its operations. This is beginning to change, as operators make use of digital platforms. Integrated platforms are allowing operators to launch self-service and extended operational hours, through integrating web- and app-based rentals with remote provisioning of storage lockers. Customers can browse facilities, select contract terms, and eSign contracts.
Innovative companies such as Stuf Storage Storage, Self-Storage Management of California, or Freedom Storage Management will also remotely provide their customers with access codes or authentication credentials to enter facilities and gain access to their rental unit. This solves a key frustration that end users who rent a locker remotely face – having to go into the physical site to get a key or gate code.
Companies that have switched to remote site management in particular report savings through being able to reduce on-site staffing.
Some have been able to expand their footprints while maintaining existing staffing levels. Of course, not all tenants will be interested in using purely digital approaches, and some may prefer self-serve kiosks or to speak in-person with staff.
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Modern access control mechanisms, smart gates, smart locks and semi-smart locks, and AI-enabled security cameras allow facilities to carefully manage who can access the facilities, where they are able to go, while ensuring that other tenants are protected. These solutions are a must for companies considering remote site management, while also solving a key frustration many end-users face when renting a locker remotely.
To enable this transformation, operators are turning to Wi-Fi, cellular, and other networking technologies to connect devices throughout their properties. These networks are essential, providing the foundation for new operational technologies and amenities for customers.
This excerpt is from a Parks Associates white paper in partnership with Vantiva , “Next-Generation Self Storage: Leveraging Technology to Grow Revenue”, written by Director of Research Kristen Hanich. To access the full white paper at no additional cost, visit:
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