Enabling Infant Formula Brand to Expand Globally

The article below is a case study of how RegASK’s experts helped guide an infant formula manufacturer into new markets – If you’d like to contact us, send us a message here on LinkedIn, or at https://regask.com/contact/

Challenge?

Entering the global infant formula market is a complex and challenging process for brands. Companies need to have an in-depth understanding of the regulatory landscape, product requirements, and compliance standards in order to ensure successful market entry.

A leading infant formula brand was planning to enter new markets but struggling to gather all information on the local regulatory environment of each market and understand its regulatory requirements.

The company reached out to RegASK for help entering 10 countries and regions, including the United States, Mexico, Southeast Asia, and the Middle East.

Solution

Leveraging our strong domain expertise, RegASK provided a suite of solutions to help the infant formula brand achieve market expansion and product compliance.??

• Firstly, the client subscribed to RegASK’s e-Guidebooks which gave them a digested regulatory overview and helped them understand the subtleties of each market. The e-Guidebooks contain accurate, comprehensive, and detailed information on the applicable regulations, requirements, and standards that MNCs must adhere to in order to gain access to these markets. The regulatory topics covered are:?

• Compositional standard regulations?
• Labeling, advertising, and promotional regulations
• Registration process and requirements?
• Importation requirements?
• and more…?

• After accessing the e-Guidebooks, the client realized the need to monitor the regulatory changes in the markets they were already operating. Therefore, they subscribed to RegASK’s AI-powered regulatory intelligence platform RegAlerts which allowed them to stay up to date on the regulatory changes happening in the markets they were already in, and understand how the regulations were evolving compared to the ones in the new markets they wanted to enter.??

• The client also benefited from RegInsights , a function of the regulatory intelligence platform that identifies emerging regulatory trends. The trends and analytics provided by RegInsights enabled the client’s marketing and business management teams to communicate key information on forward-looking strategies.??

Results

The client received comprehensive regulatory guidance from RegASK’s e-Guidebooks, allowing them to proceed with the launch of their infant formula products in the target markets.??

The RegAlerts and RegInsights platform functions gave them peace of mind that all regulatory changes and trends are being captured in one place for accurate and easy navigation.??

RegASK’s suite of solutions helped the client increase chances of commercial success and maximize return on investments.?