En Route

Pas Normal Studios rolls out En Route, a dedicated pre-owned marketplace. The platform is a milestone in the company's impact journey.

Pas Normal Studios now offers a platform, En Route, that gives users a simple and secure way to resell items from the brand's collections.

“En Route extends the lifetime of our clothes, creating a unique marketplace for transactions that are already happening out there. We know there is a large reselling market for our kit, so we want to bring the Pas Normal Studios experience to that arena as well,” says Peter Lange, CEO of Pas Normal Studios.

“As a brand we take great pride in the quality and craftsmanship of our products, knowing that there’s a real value when used, cared for, repaired, shared and resold,” says Peter Lange.

To minimise the environmental impact of Pas Normal Studios’ products, the brand encourages users to look after their products. Once they no longer have a use for the jersey, jacket or other items, they can easily ensure that it is passed on to someone who will make good use of it.?

“Another added benefit of offering a service like En Route is that we prioritise product longevity when designing new collections and styles. Moving us further away from the current ‘take-make-dispose’-way of thinking and towards a Circular Economy,” says Charles H. Clarke, Social & Environmental Impact Lead at Pas Normal Studios.

The En Route platform is open for buyers and sellers in Denmark initially, but the platform is scheduled to expand to other markets in Europe and North America as well.

About En Route

• Pas Normal Studios are proud to progress the cycling industry by offering the end-user a dedicated reselling platform.
• The purpose of En Route is to encourage and facilitate the reselling of our clothes in an elevated and user-friendly way.
• En Route extends the lifetime of each item and therefore reduces the need for overconsumption: a major contributing factor of the outdoor industry’s environmental impact.
• En Route and the team behind aims to raise the standard amongst all outdoor/cycling/fashion companies when it comes to after-sale support services
• Sellers can choose to get cash or credit to be used on the Pas Normal Studios website.
• Pas Normal Studios earn a small commission for each customer-to-customer transaction
• Pas Normal Studios also act as a customer on En Route. The brand plans to sell repaired items, returns and warranty claims